Business Development Associate

Job Description: Business Development Executive

Industry: Eye Care / Ophthalmology

Department: Business Development & Marketing

Job Location: Arohi Eye Hospital, Andheri ( West), Mumbai.

Employment Type: Full-Time

Experience: 1–3 Years (Healthcare experience preferred)

1. Job Summary

We are looking for a proactive and result-oriented Business Development Executive to drive business growth, develop referral networks, and promote the services of our eye hospital. The candidate will be responsible for building relationships with doctors, general practitioners, optical shops, corporate organizations, and other healthcare partners to increase patient footfall and achieve business targets.

2. Key Responsibilities

A. Business Development & Referral Management

Develop and maintain relationships with ophthalmologists, general practitioners, physicians, and other healthcare professionals.

Build referral networks with clinics, nursing homes, diagnostic centres, and optical shops.

Identify new business opportunities to increase patient visits and surgical procedures.

Conduct regular visits to doctors, clinics, and other referral partners.

Develop strategies to improve patient referrals and strengthen existing business relationships.

B. Marketing & Promotional Activities

Promote the hospital's services, including cataract surgery, LASIK, retina care, glaucoma treatment, cornea services, and other ophthalmic procedures.

Organize eye screening camps, community outreach programmes, and health awareness activities.

Coordinate with the marketing team to execute promotional campaigns and local marketing initiatives.

Identify opportunities for corporate tie-ups, insurance partnerships, and institutional collaborations.

Participate in healthcare events, medical conferences, and community programmes to increase brand awareness.

C. Corporate & Institutional Tie-Ups

Identify and approach companies, schools, colleges, NGOs, and residential communities for eye screening camps.

Develop corporate relationships for employee eye check-ups and preventive eye care programmes.

Coordinate with corporate HR teams and institutional representatives to establish long-term partnerships.

Follow up on proposals and convert business opportunities into successful tie-ups.

D. Revenue Generation & Target Achievement

Achieve monthly business development targets related to patient footfall, referral generation, camps, and corporate tie-ups.

Monitor the performance of referral partners and promotional activities.

Identify new market opportunities and competitor activities.

Develop action plans to improve revenue generation and business growth.

Track leads and ensure timely follow-up with prospective business partners.

E. Patient Relationship & Service Coordination

Coordinate with hospital teams to ensure smooth arrangements for eye screening camps and outreach activities.

Maintain professional relationships with patients, doctors, and referral partners.

Address business partner queries and coordinate with the relevant departments for resolution.

Ensure a positive experience for patients referred through business development activities.

F. Reporting & Documentation

Prepare daily visit reports and maintain records of doctors, referral partners, corporate clients, and leads.

Submit weekly and monthly business development reports to the reporting manager.

Maintain a database of referral sources, corporate contacts, and business opportunities.

Track key performance indicators (KPIs), including leads generated, camps conducted, patient conversions, and revenue growth.

3. Required Qualifications

Graduate in any discipline; a degree in Business Administration, Marketing, or Healthcare Management is preferred.

1–3 years of experience in business development, sales, marketing, or healthcare.

Experience in an eye hospital, multispecialty hospital, diagnostic centre, or healthcare organization is an advantage.

Good communication, presentation, negotiation, and interpersonal skills.

Basic knowledge of Microsoft Excel, Word, email, and reporting tools.

Willingness to travel locally for doctor visits, corporate meetings, and eye screening camps.

4. Required Skills

Business development and sales.

Doctor and referral network management.

Corporate relationship management.

Lead generation and follow-up.

Negotiation and communication.

Target achievement and revenue generation.

Market research and competitor analysis.

Planning and execution of eye screening camps.Time management and problem-solving.

5. Key Performance Indicators (KPIs)

The candidate's performance will be evaluated based on the following parameters:

Number of new doctors and referral partners added.

Number of active referral partners maintained.

Number of corporate and institutional tie-ups established.

Number of eye screening camps organized.

Number of qualified business leads generated.

Growth in eligible patient referrals and hospital footfall.

Revenue generated from business development initiatives.

Achievement of monthly and quarterly business targets.

Quality of reporting and follow-up.

Retention and satisfaction of business partners.

6. Reporting Structure

The Business Development Executive will report to the Centre Head.

7. Preferred Candidate Profile

Results-oriented and enthusiastic about healthcare business development.

Capable of building and maintaining professional relationships.

Comfortable with fieldwork and local travel.

Able to work independently and achieve defined targets.

Professional in communication and presentation.

Committed to ethical healthcare marketing and patient confidentiality.

8. Salary & Benefits

Salary: As per experience and industry standards.

Performance-based incentives, where applicable.

Travel allowance or reimbursement as per company policy.

Opportunities for professional growth and career advancement.

9. Job Objective

To expand the hospital's referral network, increase awareness of its eye care services, establish strategic partnerships, and contribute to sustainable business growth while maintaining ethical healthcare practices and a patient-first approach.

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

• Cell phone reimbursement
• Commuter assistance
• Provident Fund

Work Location: In person