Job
Description
As a strategic and data-driven Business Analyst within the Growth & Marketing team, your role is crucial in driving business outcomes through data insights, marketing analysis, and strategic execution. Working closely with Marketing, Product, and Business teams, you will uncover growth opportunities, inform decision-making, and enhance the efficiency of marketing initiatives to attract, convert, and retain users at scale. Key Responsibilities: - Analyze performance across digital marketing channels (Google, Meta, etc.) and connect it to broader business KPIs such as revenue, customer acquisition cost (CAC), and lifetime value (LTV). - Deliver actionable recommendations for improving marketing ROI, customer segmentation, and funnel performance through data exploration and dashboarding. - Structure A/B tests, interpret results, and translate them into business insights that shape marketing and growth strategies. - Design and implement automated reporting pipelines and workflows to reduce manual effort and support real-time performance tracking. - Act as a key analytical partner to Marketing, Product, and Finance teams, ensuring alignment on data definitions, business logic, and strategic goals. - Build models to evaluate the impact of new campaigns, product changes, or market opportunities enabling data-informed prioritization. Key Qualifications: - 2-3 years of experience in a Business Analyst, Growth Analyst, or Marketing Analyst role. - Strong analytical foundation with expertise in SQL, Excel/Google Sheets, and marketing performance metrics. - Demonstrated ability to bridge marketing performance with business impact. - Experience working with cross-functional stakeholders across data, product, and marketing. - Proficient in communicating insights through clear storytelling and visualization. - Strong critical thinking and structured problem-solving skills. Bonus Skills (Optional): - Exposure to tools like Google Analytics, AppsFlyer, or Meta Ads Manager. - Familiarity with subscription-based or consumer-tech business models. - Experience with Looker, Tableau, or similar BI tools. - Knowledge of customer journey mapping or funnel optimization frameworks.,
