Business Analyst - Digital Marketing

As a Business Analyst in our Digital Marketing team, you will play a crucial role in analyzing campaign performance, identifying trends, and generating insights to facilitate data-driven decision-making. Your focus will be on improving ROI across various channels such as Google Ads, Affiliates, DSPs, Tiktok, Programmatic, Meta, and more. Key Responsibilities: - Utilize strong analytical skills to translate complex data into actionable insights. - Demonstrate proficiency in Excel/Google Sheets, SQL, and data visualization tools such as Tableau, Power BI, Looker, or Google Data Studio. - Understand digital marketing channels including Google Ads, Meta Ads, Programmatic, Affiliate, Tiktok, and Video Ads. - Work with marketing analytics platforms like Google Analytics, GA4, AppsFlyer, or similar tools for better insights. - Conduct A/B testing, attribution modeling, and user funnel analysis. - Communicate effectively and present insights to both technical and non-technical stakeholders. Qualifications: - BE/B.Tech or Master's degree in Marketing, Business Analytics, Statistics, or Economics. Note: The company is seeking a highly analytical and detail-oriented individual with proficiency in Google Ads, digital marketing, analytics, A/B testing, and Meta Ads.,