Overview We are seeking a highly skilled and motivated Digital Marketing Manager - PPC Advertising to lead our digital marketing efforts. The ideal candidate will possess a deep understanding of various digital marketing channels and be adept at leveraging data-driven strategies to enhance brand visibility, drive traffic, and increase conversions. This role requires a blend of creativity and analytical thinking, as well as the ability to manage multiple projects simultaneously in a fast-paced environment. We are an entrepreneurial company in the interior building products arena (kitchen and bath remodeling) experiencing explosive growth through multiple channels including direct sales, E-commerce, and retail. Our ideal candidate would be currently working full-time for a Digital Marketing Agency with a specialization in PPC Advertising for multiple clients. You've reached a point that you would like to take your broad experience and focus it in being a key member of a marketing team driving a start-up business to incredible success. Duties Manage performance marketing initiatives across various platforms including Google Ads, Bing Ads, Twitter Ads, and Facebook Advertising. Oversee PPC campaign management, ensuring optimal performance through continuous monitoring and adjustments. Conduct keyword research and utilize SEO tools to enhance organic search visibility. Analyze web analytics data using Google Analytics and Google Tag Manager to inform marketing decisions and optimize campaigns. Plan and manage budgets for digital marketing advertising campaigns, ensuring effective allocation of resources. Collaborate with cross-functional teams to support e-commerce initiatives and conversion optimization efforts. Stay updated on industry trends, emerging technologies, and best practices in digital marketing. Skills Proficiency in performance marketing strategies and techniques. Experience with Google Ads, Bing Ads, Facebook Advertising, Twitter Ads, and DoubleClick for media buying. Strong understanding of SEO principles, SEM tactics, and conversion optimization strategies. Familiarity with web analytics tools such as Google Analytics for tracking campaign performance. Ability to conduct thorough keyword research to inform content strategies. Excellent social media management skills across various platforms. Strong budgeting skills with a focus on maximizing ROI from digital campaigns. Knowledge of e-commerce best practices and digital marketing trends. Exceptional communication skills with the ability to work collaboratively in a team environment. Join our dynamic team as we strive to elevate our brand's presence in the digital landscape! Application: You may submit your application through this link: https://app.dover.com/apply/Buildmyplace/f090efe2-abb8-4326-94d9-413394a3e24e?rs=55634680 Job Type: Full-time
Job Summary We are seeking a creative and detail-oriented Social Media Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing and implementing effective social media strategies to enhance our brand presence, engage with our audience, and drive traffic to our digital platforms. This role requires a strong understanding of social media trends, content creation, and analytics to optimize campaigns across various platforms. Duties Develop and execute social media marketing strategies that align with overall business goals. Create engaging content for various platforms, including Facebook, Instagram, Twitter, and LinkedIn. Utilize tools such as Hootsuite and Buffer for scheduling posts and managing multiple accounts. Conduct social listening to monitor brand mentions and industry trends. Analyze performance metrics using Google Analytics and web analytics tools to refine strategies. Collaborate with graphic designers to produce visually appealing content using Adobe Creative Suite, including Photoshop and Illustrator. Manage relationships with influencers and partners to enhance brand visibility. Implement SEO best practices in content creation for improved search engine rankings. Conduct keyword research to inform content strategy and optimize posts for discoverability. Engage with followers by responding to comments and messages promptly. Stay updated on the latest trends in digital marketing, e-commerce, and social media management. Requirements Proven experience in social media marketing or related field. Strong knowledge of social media platforms and their respective audiences. Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for graphic design tasks. Familiarity with social media management tools such as Hootsuite and Buffer. Experience with Facebook Advertising and other paid social media campaigns is a plus. Excellent written communication skills with a keen eye for proofreading and editing content. Understanding of public relations principles and relationship management strategies. Basic knowledge of video editing techniques is advantageous. Ability to analyze data from Google Analytics and other web analytics tools to drive decision-making. Strong organizational skills with the ability to manage multiple projects simultaneously. A passion for branding, photography, digital marketing, and e-commerce is highly desirable. Join us in shaping our online presence while growing your career as a Social Media Specialist! Please apply through the following website: https://app.dover.com/apply/Buildmyplace/5169a1b2-a4df-414d-84a2-feab7505b980?rs=55634680 Job Type: Full-time