Summary: The role is to develop, influence and drive the implementation of the growth agenda for his / her area. Essential Duties and Responsibilities: Sales: Deliver plan across CSD & CPC. Relationship with Regional Category Managers: Build relationship and drive business with regional category teams. Drive availability, share of shelf, promo and asset execution. Distributor Management: Get stock availability at distributors as per norms. Deliver 100% fill rate to accounts. Team Management: Manage sales team on third party payroll. Commercial Hygiene: Ensure all distributor claims are settled on time. Issues resolved promptly.

Roles and Responsibilities Meet S&D targets by effective implementation of area sales & development plans . Develop Sales forecast for all categories based on trends . Develop channel sales strategy for geography assigned in consultation with Manager. Define allocation of sales targets to the different territories in consultation with Manager Sales based on clear understanding of calendar of inputs/market growth/category growth . Plan and achieve distribution expansion as per budget plans . Stocks and logistics planning for the area . Ensure distributor claims are settled in time by proper scrutiny and on field verification . Ensure retention of agreed ROI for the distributors. Implement sales strategy to achieve targets through analysis of Nielson & internal data of various markets. Develop distribution strategy in line with changing channel mix. Track availability of required manpower at DBs as per plan and monitor their performance and highlight deviations of norms to Manager Sales. Execute and track distribution expansion by class of towns, type of OLs and category as per plan and take corrective action, wherever required. Execute distributor MIS packages and ensure requisite compliance from the distributors as per agreed time lines. Build trust and relationship with Modern Trade and Company by providing clarity and solutions to any issue raised by them within a reasonable time frame . Work very closely with Regional Trade Marketing /Key Account teams in management of schemes/promotions/contests being run to promote company brand . Execute specific promotions - exhibitions, sampling, in-store activities etc. in Key A/Cs . Plan for new product launches by channel based on thorough understanding of category and distribution objectives for the products to be launched. Desired Candidate Profile Education Graduate Must, MBA preferable. 3-5 years of experience in General Trade from FMCG industry only. Good understanding of MS Excel is a must. Should be able to read and understand data.

Roles and Responsibilities Meet S&D targets by effective implementation of area sales & development plans . Develop Sales forecast for all categories based on trends . Develop channel sales strategy for geography assigned in consultation with Manager. Define allocation of sales targets to the different territories in consultation with Manager Sales based on clear understanding of calendar of inputs/market growth/category growth . Plan and achieve distribution expansion as per budget plans . Stocks and logistics planning for the area . Ensure distributor claims are settled in time by proper scrutiny and on field verification . Ensure retention of agreed ROI for the distributors. Implement sales strategy to achieve targets through analysis of Nielson & internal data of various markets. Develop distribution strategy in line with changing channel mix. Track availability of required manpower at DBs as per plan and monitor their performance and highlight deviations of norms to Manager Sales. Execute and track distribution expansion by class of towns, type of OLs and category as per plan and take corrective action, wherever required. Execute distributor MIS packages and ensure requisite compliance from the distributors as per agreed time lines. Build trust and relationship with Modern Trade and Company by providing clarity and solutions to any issue raised by them within a reasonable time frame . Work very closely with Regional Trade Marketing /Key Account teams in management of schemes/promotions/contests being run to promote company brand . Execute specific promotions - exhibitions, sampling, in-store activities etc. in Key A/Cs . Plan for new product launches by channel based on thorough understanding of category and distribution objectives for the products to be launched. Desired Candidate Profile Education Graduate Must, MBA preferable. 3-5 years of experience in General Trade from FMCG industry only. Good understanding of MS Excel is a must. Should be able to read and understand data.

Roles and Responsibilities Meet S&D targets by effective implementation of area sales & development plans . Develop Sales forecast for all categories based on trends . Develop channel sales strategy for geography assigned in consultation with Manager. Define allocation of sales targets to the different territories in consultation with Manager Sales based on clear understanding of calendar of inputs/market growth/category growth . Plan and achieve distribution expansion as per budget plans . Stocks and logistics planning for the area . Ensure distributor claims are settled in time by proper scrutiny and on field verification . Ensure retention of agreed ROI for the distributors. Implement sales strategy to achieve targets through analysis of Nielson & internal data of various markets. Develop distribution strategy in line with changing channel mix. Track availability of required manpower at DBs as per plan and monitor their performance and highlight deviations of norms to Manager Sales. Execute and track distribution expansion by class of towns, type of OLs and category as per plan and take corrective action, wherever required. Execute distributor MIS packages and ensure requisite compliance from the distributors as per agreed time lines. Build trust and relationship with Modern Trade and Company by providing clarity and solutions to any issue raised by them within a reasonable time frame . Work very closely with Regional Trade Marketing /Key Account teams in management of schemes/promotions/contests being run to promote company brand . Execute specific promotions - exhibitions, sampling, in-store activities etc. in Key A/Cs . Plan for new product launches by channel based on thorough understanding of category and distribution objectives for the products to be launched. Desired Candidate Profile Education Graduate Must, MBA preferable. 3-5 years of experience in General Trade from FMCG industry only. Good understanding of MS Excel is a must. Should be able to read and understand data.

Roles and Responsibilities Meet S&D targets by effective implementation of area sales & development plans . Develop Sales forecasts for all categories based on trends . Develop channel sales strategy for geography assigned in consultation with the Manager. Define allocation of sales targets to the different territories in consultation with the Manager of Sales based on a clear understanding of the calendar of inputs/market growth/category growth . Plan and achieve distribution expansion as per budget plans . Stocks and logistics planning for the area . Ensure distributor claims are settled in time by proper scrutiny and on-field verification . Ensure retention of agreed ROI for the distributors. Implement sales strategy to achieve targets through analysis of Nielson & internal data of various markets. Develop distribution strategy in line with changing channel mix. Track availability of required manpower at DBs as per plan and monitor their performance and highlight deviations of norms to Manager Sales. Execute and track distribution expansion by class of towns, type of OLs, and category as per plan and take corrective action, wherever required. Execute distributor MIS packages and ensure requisite compliance from the distributors as per agreed timelines. Build trust and relationship with Modern Trade and Company by providing clarity and solutions to any issue raised by them within a reasonable time frame . Work very closely with Regional Trade Marketing /Key Account teams in the management of schemes/promotions/contests being run to promote the company brand . Execute specific promotions - exhibitions, sampling, in-store activities, etc. in Key A/Cs . Plan for new product launches by channel based on a thorough understanding of category and distribution objectives for the products to be launched. Desired Candidate Profile Graduate Must, MBA preferable. 3-5 years of experience in General Trade from the FMCG industry only. A good understanding of MS Excel is a must. Should be able to read and understand data.

Role & responsibilities 1. Business Development Developing Regional strategies to support business development in the Traditional Trade channels (Retail, WS and SS) Work closely with the RSM/ZSM and HoCM/ CMM TT for planning KPIs for key initiatives and then supporting the Regional rollouts. Support the Region team in Target setting for all Initiatives in coordination with Corp CM team. Developing the communication and rollout of the all the initiatives to the Field team in coordination with the Central CM team. Competition tracking and market intelligence. 2. Driving Execution Excellence Programs: Rural and Urban Work closely with the Central CM team to prepare Region specific plans for all Channel initiatives Ensure all targets are aligned and deployed to the Area teams. Support the Region Leadership in developing the Region specific communications for deployment of Channel initiatives. Track data and manage database for evaluation. Suggest improvements and course correction actions based on evaluations. 3. Driving Efficiency Excellence : ECO, MSL , KPI tracking, GTM Deep dive into specific areas for driving efficiencies for business development. Tracking data, Analyzing and Reporting the execution levels and suggesting actions for improvement. Reviewing with the same with the Region and Area Teams. Working closely with the Corp CM team to support in the deployment and tracking of the GTM initiatives in the Areas. 4. Capability Building Initiatives Support the Region leadership and Corp team in the rollout of all capability building initiatives Track for progress and develop smart analytics to quantify gains. For eg. Passion. 4. Communication, Tracking and Reporting Develop and roll out communication for the all the initiatives to the Field team. Anchor the Comm Letter for the region. Develop the regional flavour to make the central comm letter meaningful and relevant for the Areas. Support in the cascade for smooth and effective execution of all initiatives. 5. POS Materials Management Drive the execution of POS material by format, channel, both for temporary and permanent Ensure correct quality, quantity and distribution of POS materials Receive feedback from the field on POS materials and feed the inputs to central CM team to adapt materials in accordance with field requirements. Preferred candidate profile MBA from a premier Institute with experience in FMCG industry. Should have successfully completed Field Sales role and specifically as a ASM in the last role. Must have a good understanding of FMCG Sales, GTM and DB management.

Role & responsibilities 1. 1. Business Development: Develop strategies to support business development in the Traditional Trade channels (Retail, WS and SS) Develop initiative grid for the channel which is aligned to the Marketing initiatives. Work closely with the Brand team and the Region team to align quarter and annual plans. Work closely with the Brand team for planning the annual numbers and calendarize the same, based on a granular channel/geography level share development plans. Manage end-to-end trade spends for Traditional Trade channel as per the TS components in the P&L of TT business. 2. Drive Sales Programs and Initiatives: Extensively support driving of Sales execution excellence’ programs for rural and urban channels. Create and Develop Loyalty programs for Retail / WS / SS channels to drive business. Plan the Visibility calendar and the spend plans for all brands and customers and develop the Activity grid. Align the Visibility deployment plan with the Brand plans regional teams. Asset design: Coordinate and finalize the assets with Marketing. Participate with the procurement team for vendor briefing. Prepare budget for visibility deployment for all channels. Review ROI and suggest improvements for better execution. Ensure deployment of all Visibility assets through the Field team for on ground Execution under an optimized budget plan. Track the performance and evaluate the ROI and suggest continuous improvement for business development. 3. New Product Development: Develop the portfolio strategy for new product launches in pipeline. Maximize the long term profit flow from the portfolio of brands within it. 4.Drive Execution Efficiencies: Track and analyze data on the execution levels and suggest actions for improvement. Review the performance around BE, MSL, ECO and TLSE with the Region and Marketing teams. 5. Manage Designs and Spend Controls: Track completion actions and set up evaluation tools on ROI Review the TS Spends by channel on a quarterly basis with management team. 6. Resource Management: Manage all the third party sales resources- ISRs, DBSRs and FOs. Manage deployment, coverage and ways of working of the resources. 7. Communication: Develop and roll out communication for the all the initiatives to the Field team. Support in the cascade for smooth and effective execution of all initiatives. 8. Support special initiatives : Support the execution of GTM strategy across regions Work closely GTM team to plan and prepare the Channel/ASM targets based on Selling and Distribution plans for Urban and Rural foundations. 9. Reports and Analytics: Track and report data from DMS and tech enablers Analyze reports and develop insights on performance of sales initiatives Analyze and leverage insights from Nielsen 10. Capability Development: Support the sales capability development programs for DBSR, TSI, ISR, ASM. Qualification: Preferably MBA from premier Institute with at least 5 years of experience in Sales & Trade marketing in FMCG Companies with atleast two years of experience as an ASM. Experience must cover Budget management, marketing planning and portfolio marketing mix management.

Roles and Responsibilities Meet S&D targets by effective implementation of area sales & development plans . Develop Sales forecast for all categories based on trends . Develop channel sales strategy for geography assigned in consultation with Manager. Define allocation of sales targets to the different territories in consultation with Manager Sales based on clear understanding of calendar of inputs/market growth/category growth . Plan and achieve distribution expansion as per budget plans . Stocks and logistics planning for the area . Ensure distributor claims are settled in time by proper scrutiny and on field verification . Ensure retention of agreed ROI for the distributors. Implement sales strategy to achieve targets through analysis of Nielson & internal data of various markets. Develop distribution strategy in line with changing channel mix. Track availability of required manpower at DBs as per plan and monitor their performance and highlight deviations of norms to Manager Sales. Execute and track distribution expansion by class of towns, type of OLs and category as per plan and take corrective action, wherever required. Execute distributor MIS packages and ensure requisite compliance from the distributors as per agreed time lines. Build trust and relationship with Modern Trade and Company by providing clarity and solutions to any issue raised by them within a reasonable time frame . Work very closely with Regional Trade Marketing /Key Account teams in management of schemes/promotions/contests being run to promote company brand . Execute specific promotions - exhibitions, sampling, in-store activities etc. in Key A/Cs . Plan for new product launches by channel based on thorough understanding of category and distribution objectives for the products to be launched. Desired Candidate Profile Education Graduate Must, MBA preferable. 3-5 years of experience in General Trade from FMCG industry only. Good understanding of MS Excel is a must. Should be able to read and understand data.

Role & responsibilities 1. Sales & Growth Delivery Achieve net sales target and market share Business forecasting, projecting and driving desired results Identifying opportunities to build business 2. Distribution Expansion & Channel Development Ensure stable distributor network both in Urban and Non-Urban markets Set, Monitor and ensure achievement of brand wise, area wise distribution targets. Ensure proper identification, activation and management of wholesale and SS channel to improve indirect coverage Drive efficiencies on ground through right training of the team 3. Trade Marketing Execution Develop innovative plans to activate markets basis local knowledge and share with HO in a timely manner Ensure high-impact execution of trade schemes (visibility, POSM, retailer adoption) Maximize ROI and budget utilization on trade promotions 4. Market Intelligence & Competition Tracking Generate actionable market insights Drive timely interventions aligned with market dynamic 5. Team Leadership & Capability Building Coach, mentor and motivate field force to ensure performance maximization Ensure timely alignment of team on all initiatives and plans of the company Talent management and creating talent roadmap Preferred candidate profile MBA from premier Institute with 8-12 years of experience in Sales & Trade Marketing Must have experienced Team handling and Leadership role Experience of working in east region of India will be an added advantage

Roles and Responsibilities Meet S&D targets by effective implementation of area sales & development plans . Develop Sales forecast for all categories based on trends . Develop channel sales strategy for geography assigned in consultation with Manager. Define allocation of sales targets to the different territories in consultation with Manager Sales based on clear understanding of calendar of inputs/market growth/category growth . Plan and achieve distribution expansion as per budget plans . Stocks and logistics planning for the area . Ensure distributor claims are settled in time by proper scrutiny and on field verification . Ensure retention of agreed ROI for the distributors. Implement sales strategy to achieve targets through analysis of Nielson & internal data of various markets. Develop distribution strategy in line with changing channel mix. Track availability of required manpower at DBs as per plan and monitor their performance and highlight deviations of norms to Manager Sales. Execute and track distribution expansion by class of towns, type of OLs and category as per plan and take corrective action, wherever required. Execute distributor MIS packages and ensure requisite compliance from the distributors as per agreed time lines. Build trust and relationship with Modern Trade and Company by providing clarity and solutions to any issue raised by them within a reasonable time frame . Work very closely with Regional Trade Marketing /Key Account teams in management of schemes/promotions/contests being run to promote company brand . Execute specific promotions - exhibitions, sampling, in-store activities etc. in Key A/Cs . Plan for new product launches by channel based on thorough understanding of category and distribution objectives for the products to be launched. Desired Candidate Profile Education Graduate Must, MBA preferable. 3-5 years of experience in General Trade from FMCG industry only. Good understanding of MS Excel is a must. Should be able to read and understand data.

Essential Duties and Responsibilities: 1. Identifying Brand Strategy to drive growth. 2. Identify product innovation and renovation ideas to keep bringing New News to the portfolio 3. Develop the Annual Brand Plan with Key Growth Pillars and execution elements there in. 4. Work with Agency partners to develop Creative execution across Offline and Online Media 5. Identify periodic initiatives to boost sales e.g. Consumer Promotions 6. Proactively Track Competition and category updates across channels & Make action Plan for the Brand 7. Work with internal stakeholders to ensure Brand initiatives are delivered in a timely manner Required Skills / Experience / Competencies: - Atleast 3 years experience in a Brand Management role. - Min 4 - max 6-7 years experience overall. - Experience in FMCG necessary - High Energy, Self driven , Resilient Individual - Worked in a category which has a strong presence in MT or E-commerce channel. Preferred Skills / Experience / Competencies: - Prior experience in Categories such as Cleaners or Other Mass - Worked on categories which have a Traditional Trade Play as well

Summary: Meet S&D targets by effective implementation of area sales & development plans. Plan and achieve distribution expansion as per budget plans. Stocks and logistics planning for the area. Ensure distributor claims are settled in time by proper scrutiny and on field verification. Ensure retention of agreed ROI for the distributors. Implement sales strategy to achieve targets through analysis of Nielson & internal data of various markets. Develop distribution strategy in line with changing channel mix. Track availability of required manpower at DBs as per plan and monitor their performance and highlight deviations of norms to Zonal Sales Manager. Execute and track distribution expansion by class of towns, type of OLs and category as per plan and take corrective action, wherever required. Execute distributor MIS packages and ensure requisite compliance from the distributors as per agreed timelines. Plan for new product launches by channel based on thorough understanding of category and distribution objectives for the products to be launched. Execute merchandising strategy by channels / by category and ensure shelf share greater than market for Tier 1 SKUs. Ensure targeted productivity norms for channels and by category are met. Essential Duties and Responsibilities: Good experience of handling field Sales Team, Sales Associates & Merchandisers. Good experience of promotional planning, Budgeting & managing trade.

Roles and Responsibilities Meet S&D targets by effective implementation of area sales & development plans . Develop Sales forecast for all categories based on trends . Develop channel sales strategy for geography assigned in consultation with Manager. Define allocation of sales targets to the different territories in consultation with Manager Sales based on clear understanding of calendar of inputs/market growth/category growth . Plan and achieve distribution expansion as per budget plans . Stocks and logistics planning for the area . Ensure distributor claims are settled in time by proper scrutiny and on field verification . Ensure retention of agreed ROI for the distributors. Implement sales strategy to achieve targets through analysis of Nielson & internal data of various markets. Develop distribution strategy in line with changing channel mix. Track availability of required manpower at DBs as per plan and monitor their performance and highlight deviations of norms to Manager Sales. Execute and track distribution expansion by class of towns, type of OLs and category as per plan and take corrective action, wherever required. Execute distributor MIS packages and ensure requisite compliance from the distributors as per agreed time lines. Build trust and relationship with Modern Trade and Company by providing clarity and solutions to any issue raised by them within a reasonable time frame . Work very closely with Regional Trade Marketing /Key Account teams in management of schemes/promotions/contests being run to promote company brand . Execute specific promotions - exhibitions, sampling, in-store activities etc. in Key A/Cs . Plan for new product launches by channel based on thorough understanding of category and distribution objectives for the products to be launched. Desired Candidate Profile Education Graduate Must, MBA preferable. 3-5 years of experience in General Trade from FMCG industry only. Good understanding of MS Excel is a must. Should be able to read and understand data.

Roles and Responsibilities Meet S&D targets by effective implementation of area sales & development plans . Develop Sales forecast for all categories based on trends . Develop channel sales strategy for geography assigned in consultation with Manager. Define allocation of sales targets to the different territories in consultation with Manager Sales based on clear understanding of calendar of inputs/market growth/category growth . Plan and achieve distribution expansion as per budget plans . Stocks and logistics planning for the area . Ensure distributor claims are settled in time by proper scrutiny and on field verification . Ensure retention of agreed ROI for the distributors. Implement sales strategy to achieve targets through analysis of Nielson & internal data of various markets. Develop distribution strategy in line with changing channel mix. Track availability of required manpower at DBs as per plan and monitor their performance and highlight deviations of norms to Manager Sales. Execute and track distribution expansion by class of towns, type of OLs and category as per plan and take corrective action, wherever required. Execute distributor MIS packages and ensure requisite compliance from the distributors as per agreed time lines. Build trust and relationship with Modern Trade and Company by providing clarity and solutions to any issue raised by them within a reasonable time frame . Work very closely with Regional Trade Marketing /Key Account teams in management of schemes/promotions/contests being run to promote company brand . Execute specific promotions - exhibitions, sampling, in-store activities etc. in Key A/Cs . Plan for new product launches by channel based on thorough understanding of category and distribution objectives for the products to be launched. Desired Candidate Profile Education Graduate Must, MBA preferable. 3-5 years of experience in General Trade from FMCG industry only. Good understanding of MS Excel is a must. Should be able to read and understand data.

Roles and Responsibilities Meet S&D targets by effective implementation of area sales & development plans . Develop Sales forecasts for all categories based on trends . Develop channel sales strategy for geography assigned in consultation with the Manager. Define allocation of sales targets to the different territories in consultation with the Manager of Sales based on a clear understanding of the calendar of inputs/market growth/category growth . Plan and achieve distribution expansion as per budget plans . Stocks and logistics planning for the area . Ensure distributor claims are settled in time by proper scrutiny and on-field verification . Ensure retention of agreed ROI for the distributors. Implement sales strategy to achieve targets through analysis of Nielson & internal data of various markets. Develop distribution strategy in line with changing channel mix. Track availability of required manpower at DBs as per plan and monitor their performance and highlight deviations of norms to Manager Sales. Execute and track distribution expansion by class of towns, type of OLs, and category as per plan and take corrective action, wherever required. Execute distributor MIS packages and ensure requisite compliance from the distributors as per agreed timelines. Build trust and relationship with Modern Trade and Company by providing clarity and solutions to any issue raised by them within a reasonable time frame . Work very closely with Regional Trade Marketing /Key Account teams in the management of schemes/promotions/contests being run to promote the company brand . Execute specific promotions - exhibitions, sampling, in-store activities, etc. in Key A/Cs . Plan for new product launches by channel based on a thorough understanding of category and distribution objectives for the products to be launched. Desired Candidate Profile Graduate Must, MBA preferable. 3-5 years of experience in General Trade from the FMCG industry only. A good understanding of MS Excel is a must. Should be able to read and understand data.

Roles and Responsibilities Meet S&D targets by effective implementation of area sales & development plans . Develop Sales forecast for all categories based on trends . Develop channel sales strategy for geography assigned in consultation with Manager. Define allocation of sales targets to the different territories in consultation with Manager Sales based on clear understanding of calendar of inputs/market growth/category growth . Plan and achieve distribution expansion as per budget plans . Stocks and logistics planning for the area . Ensure distributor claims are settled in time by proper scrutiny and on field verification . Ensure retention of agreed ROI for the distributors. Implement sales strategy to achieve targets through analysis of Nielson & internal data of various markets. Develop distribution strategy in line with changing channel mix. Track availability of required manpower at DBs as per plan and monitor their performance and highlight deviations of norms to Manager Sales. Execute and track distribution expansion by class of towns, type of OLs and category as per plan and take corrective action, wherever required. Execute distributor MIS packages and ensure requisite compliance from the distributors as per agreed time lines. Build trust and relationship with Modern Trade and Company by providing clarity and solutions to any issue raised by them within a reasonable time frame . Work very closely with Regional Trade Marketing /Key Account teams in management of schemes/promotions/contests being run to promote company brand . Execute specific promotions - exhibitions, sampling, in-store activities etc. in Key A/Cs . Plan for new product launches by channel based on thorough understanding of category and distribution objectives for the products to be launched. Desired Candidate Profile Education Graduate Must, MBA preferable. 3-5 years of experience in General Trade from FMCG industry only. Good understanding of MS Excel is a must. Should be able to read and understand data.

Roles and Responsibilities Meet S&D targets by effective implementation of area sales & development plans . Develop Sales forecast for all categories based on trends . Develop channel sales strategy for geography assigned in consultation with Manager. Define allocation of sales targets to the different territories in consultation with Manager Sales based on clear understanding of calendar of inputs/market growth/category growth . Plan and achieve distribution expansion as per budget plans . Stocks and logistics planning for the area . Ensure distributor claims are settled in time by proper scrutiny and on field verification . Ensure retention of agreed ROI for the distributors. Implement sales strategy to achieve targets through analysis of Nielson & internal data of various markets. Develop distribution strategy in line with changing channel mix. Track availability of required manpower at DBs as per plan and monitor their performance and highlight deviations of norms to Manager Sales. Execute and track distribution expansion by class of towns, type of OLs and category as per plan and take corrective action, wherever required. Execute distributor MIS packages and ensure requisite compliance from the distributors as per agreed time lines. Build trust and relationship with Modern Trade and Company by providing clarity and solutions to any issue raised by them within a reasonable time frame . Work very closely with Regional Trade Marketing /Key Account teams in management of schemes/promotions/contests being run to promote company brand . Execute specific promotions - exhibitions, sampling, in-store activities etc. in Key A/Cs . Plan for new product launches by channel based on thorough understanding of category and distribution objectives for the products to be launched. Desired Candidate Profile Education Graduate Must, MBA preferable. 3-5 years of experience in General Trade from FMCG industry only. Good understanding of MS Excel is a must. Should be able to read and understand data.