We’re looking for a results-driven Digital Marketing Executive to join our team and drive brand visibility, online engagement, and sales. This role requires a blend of creativity, analytics, and strong execution skills to support and grow our digital presence across platforms. Key Responsibilities: Content & Social Media Develop and manage content calendars for Instagram, YouTube, and other platforms Work closely with the creative team to plan reels, posts, and campaigns Write engaging copy for social media, website, newsletters, and promotional material Monitor trends and suggest content ideas relevant to our audience and industry Performance Marketing & Strategy Plan and run paid campaigns (Instagram/Facebook/Google) to generate leads and sales Track and analyze ad performance, optimize for best results Monitor website traffic, engagement metrics, and conversion rates Coordinate influencer marketing and brand collaborations Community & CRM Respond to DMs, comments, and queries in a brand-aligned tone Manage email campaigns and WhatsApp broadcast lists Assist in building a loyal digital community and improving customer retention Desired Skills & Qualifications: Strong understanding of Instagram and Meta Ads Manager Hands-on experience with Canva, analytics tools, and scheduling platforms Excellent writing and communication skills Ability to ideate creatively and execute independently Prior experience in a D2C brand or creative startup is a bonus What You’ll Gain: Opportunity to work with a vibrant brand in the ethnic lifestyle & gifting space Creative freedom and exposure to real-time campaign results A platform to build and experiment with fresh digital strategies Competitive pay and room for growth