Branding Consultant

As a Branding Executive at Zithara, your role involves defining, managing, and evolving the Zithara brand across all platforms. You will be instrumental in maintaining brand consistency, leading visual storytelling, and shaping customer perception in a competitive SaaS market. Key Responsibilities: - Manage and maintain brand identity guidelines across all customer touchpoints - Collaborate with design and content teams to ensure consistent voice, tone, and visual appeal - Develop branding collaterals such as presentations, sales kits, social media creatives, banners, merchandise, and more - Support leadership and marketing teams in executing brand campaigns both online and offline - Assist in event branding for webinars, product launches, and conferences - Conduct periodic brand audits and propose improvements to enhance positioning Requirements: - 12 years of experience in branding, visual communication, or marketing - Strong understanding of brand identity systems and storytelling - Proficiency in basic design tools like Canva, Adobe Illustrator, Photoshop, or Figma - Excellent communication and organizational skills - Ability to coordinate with multiple teams and work on fast-paced campaigns Good to Have: - Experience in SaaS or startup branding - Exposure to UI/UX or product branding - Knowledge of marketing trends, customer psychology, and positioning strategies,