Brand Strategist - Social Media

Job Description

Brand Strategy & Positioning - Develop and execute long-term brand strategies to strengthen market positioning. - consistency in brand messaging and identity across all digital, print, and social channels. - Conduct market research to identify customer preferences and emerging trends, translating insights into actionable strategies. Campaign Management - Lead the planning and execution of 360-degree marketing campaigns to enhance brand awareness and drive sales. - Collaborate with creative and content teams to craft compelling brand narratives aligned with core values and vision. Brand Communication - Develop and implement communication strategies that maintain a consistent brand voice across all platforms. - Build and nurture relationships with influencers, media outlets, and key partners to amplify brand presence. - Monitor and manage online reputation, ensuring prompt and professional engagement with customer feedback. Sales & Performance Tracking - Analyze the effectiveness of brand campaigns and initiatives, using data-driven insights to optimize strategies and maximize ROI. - Collaborate with sales and digital marketing teams to track performance metrics and enhance brand growth efforts.