Brand Manager - Luxury

We're building something new. At The Sleep Company, we're embarking on an exciting new business within our ecosystem and we're looking for a Brand Manager who can help shape it from the ground up.

Key Responsibilities

- Lead the 0?1 brand journey from insight to positioning to go-to-market.

- Build a distinct premium/luxury brand identity that resonates with discerning consumers.

- Partner closely with founders, design, and product teams to shape offerings, packaging, and storytelling.

- Drive launch strategy, content, digital presence, and early traction campaigns.

- Track performance and iterate quickly in a fast-paced, start-up-within-a-scale-up environment.

Requirements

- 48 years of brand marketing experience.

- Prior exposure to premium or luxury categories (beauty, lifestyle, hospitality, auto, fashion, etc.) preferred.

- Proven experience in building or scaling a new brand/business (early-stage experience a big plus).

- Hands-on mindset someone who enjoys rolling up sleeves and turning ideas into action.

- Strong storytelling, aesthetic, and consumer understanding skills.

Why Join Us

You'll be part of founder's office backed by the brand that's redefining comfort in India. This is a rare opportunity to build a new business from scratch, with the resources, backing, and agility to make it big.