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AkzoNobel
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Brand Manager

Brand Manager

AkzoNobel

2 - 6 years

10 - 17 Lacs

Gurugram

Posted:1 month ago| Platform:

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Skills Required

Sales Branding Marketing Brand Management

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities : Defining the road map for the portfolio and delivering the brand strategy for each category. Responsible for Volume, Revenue & CM delivery as per AOP, for the portfolio Portfolio planning and management based on 4Ps including NPD development and launch. Managing budgets for the portfolio to create strong brand among customers and consumers Driving brand equity through communication and consumer activation programs Responsible for trade marketing initiatives for channel and influencer. Plan and execute ATL communication that drives brand consideration Responsible for execution of always on digital programs like Lead generation, social calendar for the category Work with mainline advertising and media agency for creating ATL and digital communication for the category Preferred candidate profile : 1. Understanding of multiple geography and competition intensity 2. Understanding of P&L challenges 3. Working with multiple stake holders from different functions and BU 4. Ability to navigate different challenges to deliver on the AOP 5. Adherence to defined guidelines 6. Create significant impact with defined A&P by out of box planning and execution .

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AkzoNobel

Chemical Manufacturing

Amsterdam Noord Holland

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Brand Manager