Brand and Marketing Strategist Manager

As a Senior Manager Brand and Marketing Strategist, you will be responsible for leading and shaping strategic marketing initiatives across high-impact industry verticals. Your passion for storytelling, digital innovation, and data-informed branding will be crucial in helping our clients achieve brand resonance, customer engagement, and commercial outcomes through smart marketing. Your main responsibilities will include leading end-to-end brand and content strategy for enterprise-level clients, driving the strategic vision for marketing campaigns, and developing data-backed personas, content frameworks, and go-to-market strategies tailored to each client's objectives. You will collaborate with creative, digital, performance, and media teams to ensure cohesive campaign integration and work closely with client stakeholders to translate business objectives into impactful marketing programs. To excel in this role, you should have proven experience in developing brand positioning, messaging architecture, and integrated campaign strategies. A strong understanding of content marketing ecosystems, customer journey mapping, content lifecycle planning, and proficiency in using analytics tools and performance data to refine marketing tactics are essential. Additionally, your storytelling, presentation, and communication skills will be key in contributing to pitch development and business growth through consultative engagement. Being well-versed in working in or with digital-first and agile environments, and keeping abreast of market trends, competitive insights, and new technologies including social commerce innovations will set you up for success in this role. A minimum of 12+ years of experience and a Masters degree in business administration (MBA) or postgraduate degree in management (PGDM) from premier institutes is required. Join us at Accenture and be part of a team that believes in the power of brands to drive impactful marketing strategies and create engaging customer experiences.,