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Accenture in India logo

Brand and Marketing Strategist Consultant

5 - 9 years

0 Lacs

delhi

Posted:2 weeks ago| Platform: Shine logo

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Skills Required

content marketing campaign development stakeholder management strategic brand planning digital social media strategy

Work Mode

On-site

Job Type

Full Time

Job Description

As a Consultant Brand and Marketing Strategist, you will be responsible for leading and shaping strategic marketing initiatives across various industry verticals in NCR. Your expertise in strategic brand planning, content marketing, campaign development, stakeholder management, digital and social media strategy will play a crucial role in helping our clients achieve brand resonance, customer engagement, and commercial success through smart marketing approaches. Your main responsibilities will include leading end-to-end brand and content strategy for enterprise-level clients, driving the strategic vision for marketing campaigns, and developing data-driven personas, content frameworks, and go-to-market strategies tailored to each client's objectives. Collaboration with creative, digital, performance, and media teams will be essential to ensure cohesive campaign integration and successful outcomes. You will also work closely with client stakeholders to understand their business objectives and translate them into impactful marketing programs. To excel in this role, you should possess proven experience in developing brand positioning, messaging architecture, and integrated campaign strategies. A strong understanding of content marketing ecosystems, customer journey mapping, content lifecycle planning, and proficiency in using analytics tools for refining marketing tactics are key requirements. Additionally, your storytelling, presentation, and communication skills will be crucial in contributing to pitch development and business growth through consultative engagement. Your ability to stay ahead of market trends, competitive insights, and new technologies, including social commerce innovations, will be highly valued. Experience in working in or with digital-first and agile environments, as well as a belief in the power of brands, will also be beneficial for success in this role. Join us at Accenture and be part of a dynamic team that is passionate about storytelling, digital innovation, and data-informed branding to drive impactful marketing strategies for our clients.,

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Accenture in India

Business Consulting and Services

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