Brand Analyst

About Newton School Join a rapidly growing organization that is revolutionizing the field of education! Newton School is on a mission to address the significant gap between the millions of college graduates entering the job market each year with only a 5% employability rate and the numerous companies struggling to find skilled talent. Through our personalized learning platform, we are creating an online university to enhance the employability of graduates and meet the needs of the industry. As a Brand Analyst at Newton School, you will play a pivotal role as the voice of the consumer within our organization. Your expertise will be instrumental in shaping our brand positioning, designing impactful campaigns, and delivering exceptional customer experiences. By combining data-driven insights with a profound understanding of human behavior, you will transform numbers into compelling narratives that drive brand growth and foster customer loyalty. Your primary responsibilities will include analyzing consumer and customer behavior, decoding purchasing patterns, motivations, and preferences, leveraging market research to understand customer needs, providing strategic insights for effective marketing strategies, monitoring brand perception, identifying growth opportunities, collecting and interpreting data from various sources, evaluating the impact of product launches and campaigns, ensuring brand messaging alignment, and collaborating with cross-functional teams to deliver a consistent brand story. To excel in this role, you should possess at least 5-6 years of experience in brand, marketing, or consumer insights roles, with a strong preference for those with an agency background. You must have a solid grasp of brand positioning, consumer behavior, and the ability to translate insights into compelling narratives. Proficiency in analytics tools such as Google Analytics, Tableau, Power BI, Brandwatch, Sprinklr, Qualtrics, Nielsen, or similar platforms is essential. Additionally, you should be comfortable working collaboratively across different functions and adept at engaging in both creative and business discussions. Join us at Newton School and be part of a dynamic team that is dedicated to bridging the gap between education and employment through innovative solutions and personalized learning experiences.,