BOOCH KOMBUCHA

Operations Manager & Co-Pilot | BOOCH Building India's Terroir-Driven Beverage Revolution Location: Mandrem, Goa, India (On-site) Type: Full-time, Core Team Position Compensation: Competitive salary + performance bonuses + equity participation for the right candidate The Honest Truth We're not hiring an "ops manager." We're looking for a co-pilot —someone who can turn strategy into execution and unlock the next phase of growth. For six years, BOOCH has crafted India's most authentic kombucha: five expressions rooted in Indian tea terroir (Meghalaya, Darjeeling, Sikkim, Nilgiri, Assam), fermented with obsessive attention to detail. The products are world-class. The brand story is clear. The team infrastructure is in place—founder/CEO, strategists, design, finance, and CA support. The challenge: Goa's five-month monsoon slowdown creates seasonal volatility. The solution: E-commerce. Year-round revenue across India. 50% online channels within 12 months. The vision: Building a category-defining brand that transcends regional seasonality and positions Indian craft fermentation on the global stage. What's missing? Operational bandwidth and execution focus. That's you. Who You Are A Systems Thinker with Builder DNA You create order from chaos and build processes that actually stick You've lived startup growth (0→1 or 1→10) and thrive in ambiguity You see gaps and fill them—"that's not my job" isn't in your vocabulary You're energized by building foundations that unlock future scale Mission-Driven, Culture-Conscious You understand brands are built on culture, not just products You're inspired by companies that stand for something (Patagonia, Real Drinks (UK), Aesop) You believe business can be a force for connection, community, and human growth You want your work to matter—not just move widgets Terroir-Curious (Bonus) Whether wine, coffee, tea, or food—you understand that place shapes taste You're drawn to craft, fermentation, and what makes something "world-class" You get why sourcing matters and how origin stories create value What You'll Actually Do Month 1–3: Stabilize & Activate Take over day-to-day operations: FSSAI compliance, inventory management, vendor coordination Activate e-commerce infrastructure : integrate brand storytelling into website, coordinate logistics/shippers, optimize backend Be the execution bridge between CEO/founder, strategists, design, and finance teams Create systems where chaos currently reigns Month 3–6: Build & Scale Develop SOPs that work in the Indian context (production workflows, distribution, compliance) Coordinate with labs and regulatory bodies for quality assurance Drive e-commerce toward 50% revenue : retention mechanics, customer journey optimization, ad spend coordination Support COGS analysis and navigate 40% GST realities for cold-chain kombucha Potentially hire and manage junior team members (production support, delivery coordination) Month 6–12: Lead & Grow Operationalize terroir storytelling across all customer touchpoints Build systems for community activation : founder-led content, customer stories, brand engagement Hit success metrics: 50% e-commerce revenue, 30%+ repeat customers, cash-positive monthly operations Shape company culture as the team grows Support strategic planning for premium positioning and category expansion Month 12+: Strategic Partner Function as operational backbone while founder focuses on brand/product/vision Potential path to COO/GM as we scale from ₹40 lakhs to crores Help execute on long-term brand evolution and market expansion What Drives Us BOOCH is building something bigger than kombucha. We're creating culture in a bottle —craft beverages that invite conversation, connection, and conscious consumption. Our five expressions each tell a story of place and purpose. Every bottle is a question, an invitation, a moment to pause and reflect on what matters. You'll help build the operational systems that bring these conversations to life—from cold-chain logistics to customer experience to community storytelling. This isn't just moving product. It's building a brand people believe in. What You Bring ✓ Hyper-organized yet adaptable — you build systems that evolve ✓ Local operational knowledge — you understand how Goa/India works (or learn fast) ✓ High EQ + IQ — you collaborate seamlessly across CEO, strategists, design, finance teams ✓ Startup DNA — action-oriented, comfortable with ambiguity ✓ E-commerce fluency — Shopify, logistics, digital marketing basics (or fast learning ability) ✓ Food/beverage/hospitality experience a strong plus ✓ Language skills — proficient in English; comfortable with Hindi/Konkani ✓ Cultural curiosity — you ask good questions and see connections others miss What We Offer Real Impact Be the operational anchor in a company transitioning from craft survival to category leadership. Your work directly shapes whether we hit our 12-month goals and unlock our long-term vision. Deep Learning Work directly with a visionary founder/CEO, plus full support from strategists, design, and finance teams. You'll learn what it takes to build a world-class brand from the inside. Culture That Matters Join a team building something meaningful. We believe business can be a force for connection, community, and positive change. The work is purposeful, the team is committed, and the mission is clear. Growth Path This role evolves as we scale. Proven performers unlock equity and leadership pathways. We're building for what endures—the right person in this role could grow into COO/GM as we expand. Compensation Competitive salary + performance bonuses + equity discussion for the right candidate who proves themselves The Reality Check Let's be clear about what this is and isn't: ✗ We're bootstrapped (funding discussions advanced, but we operate lean until then) ✗ You'll wear many hats—from regulatory filings to e-commerce optimization to sometimes coordinating deliveries ✗ Seasonal intensity: November–April are high-season in Goa; you'll work hard ✗ If you want corporate structure with clear boundaries and 9-to-5 predictability, this isn't it ✓ If you want to build something real, with people who care deeply about craft and culture ✓ If you're energized by turning vision into reality and chaos into systems ✓ If you believe the products are world-class and how we build matters too ✓ This is exactly it How to Apply Send us these four things: 1. A brief note (not a formal cover letter) telling us: Why THIS role, why NOW, why YOU How you think about building systems in ambiguous environments What excites you about craft brands, terroir, or culture-building (if relevant) 2. Your CV or LinkedIn profile 3. One example of something complex you've figured out or built (Launched an e-commerce channel? Systematized chaos? Coordinated a multi-stakeholder project? Tell us the story in 2-3 paragraphs.) 4. Your favorite beverage and why (We're curious people building a beverage company. Humor us.) Email: jo@booch.in Subject Line: "Ready to Build Something Real – [Your Name]" Final Word We're not just building a beverage company. We're crafting fermentation as art, tea as terroir, community as legacy. We're creating a brand that stands for something—rooted in Indian craft, driven by quality, built with intention. If you're reading this and feeling that spark of "this could be it"—trust that instinct. We need someone who believes in what's possible, not what's probable. Someone who understands that the products are world-class, and how we build matters too . The work is hard. The mission is clear. The opportunity is real. P.S. We know finding the right person in Goa is challenging. If you're based in Mumbai or Bangalore but willing to relocate for the right opportunity, we want to hear from you. If you're Goan and understand the local ecosystem, even better. BOOCH: Crafting India's finest fermented teas since 2018. Currently serving Goa. Soon serving India. Eventually serving the world.