B2B Outbound Expert

Freedom Formula is seeking an experienced Outreach Expert to support our clients in building predictable and efficient outbound acquisition systems. The ideal candidate understands cold email, LinkedIn outreach, offer and ICP auditing, script optimization, and campaign analytics at a strategic and operational level.

About Freedom Formula

Freedom Formula operates on a core belief: outreach is not about volume; it's about meaningful conversations that lead to measurable business growth. Every script we refine, every campaign we optimize, and every ICP we shape is designed to help our clients acquire customers predictably, sustainably, and profitably.

We treat outreach as a combination of data, positioning, personalization, customer psychology, and continuous experimentation. We do not run mass-blast campaigns; we focus on precision, clarity, and strategic execution.

Key Responsibilities

• Audit client offers, ICPs, scripts, and outbound positioning
• Rewrite and optimize outreach scripts and messaging frameworks
• Analyze campaign metrics to identify bottlenecks and areas for improvement
• Recommend strategic adjustments based on performance data
• Guide clients on multi-channel outreach strategies
• Review and enhance personalization logic
• Conduct ongoing experimentation to improve outreach frameworks
• Collaborate with delivery and client success teams to ensure client outcomes are met

Required Skills and Experience

• 25 years of experience in cold email, LinkedIn outreach, or B2B outbound prospecting
• Strong understanding of ICP selection, offer positioning, and messaging strategy
• Ability to analyze open rates, reply rates, bounce rates, and sentiment data
• Proven experience in writing and improving outreach scripts
• Capability to diagnose campaign issues and make data-driven decisions
• Strong communication skills, especially in client-facing environments
• Ability to work independently and take ownership of deliverables

Job Details

• Role: Outreach Expert
• Type: Full-Time
• Work Model: Remote
• Compensation: 410 LPA, based on experience and skill level
• Working Hours: 09:30 AM 7:00 PM IST (Monday to Saturday)

Who Will Succeed in This Role

This role is ideal for individuals who think beyond templates, understand the underlying psychology of effective messaging, and can diagnose and solve outreach challenges using data. Candidates who are proactive, analytical, and accountable will thrive.