B2B Copywriter and Storyteller

2 - 6 years

0 Lacs

Posted:3 weeks ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

You are a talented B2B Copywriter and Storyteller with 2-3 years of experience, ideally in the IT SaaS sector or a marketing agency. Your role involves crafting compelling narratives and persuasive copy that effectively resonates with the target audience. Possessing certifications in ChatGPT or generative AI will be advantageous for this position. Your responsibilities include developing and implementing engaging B2B content strategies that are aligned with the brand voice and business objectives. You will be tasked with creating clear, persuasive copy for various marketing channels such as websites, emails, blogs, whitepapers, case studies, social media, videos, webinars, and cold emails. Collaboration with marketing, product, and sales teams is essential to produce content that drives lead generation, customer engagement, and brand awareness. Additionally, you will be translating complex technical concepts into impactful narratives, conducting thorough research on the industry, products, and target audience, and utilizing ChatGPT and generative AI tools to enhance content creation and foster innovation. Ensuring SEO optimization and adherence to best practices, as well as editing and proofreading content for quality and consistency, are crucial aspects of your role. Staying updated on industry trends, emerging technologies, and best practices in B2B marketing and storytelling is also expected. The ideal candidate for this position should have 2-3 years of experience as a B2B copywriter, preferably within the IT SaaS sector or a marketing agency. Strong storytelling and copywriting skills demonstrated through a portfolio of B2B content are essential. A solid understanding of B2B marketing principles and best practices, experience with SEO and content optimization techniques, familiarity with ChatGPT or other generative AI tools, and certifications in these areas are advantageous. Excellent research skills, the ability to grasp complex technical concepts quickly, attention to detail, a commitment to high-quality work, the capacity to work collaboratively in a fast-paced environment, and effective project management skills are key requirements. Strong communication skills and a proactive attitude are also necessary for success in this role. This is a remote position with working hours from 2:30 PM to 11:30 PM.,

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