As n ATL SEO, you will spearhead our search engine optimization initiatives, driving organic growth and enhancing our online visibility. Working with US clients mainly for SEO projects.
Key Responsibilities:
- Self-motivated with a background in marketing
- Strategic thinker with excellent decision-making skills and a passion for marketing
- Fast learner with the ability to adopt new tools and technologies quickly
- Ensuring that ranking and traffic objectives are met successfully
- Strong SEO Fundamentals and should be an expert in on-page and off-page optimization techniques (including dynamic site optimization)
- Conduct research and analyses using multiple tools, including Google Analytics, Moz, Adwords, Keyword search, etc., to draw insights and develop new strategies for improving rankings and conversions.
- Stay current with SEO trends and emerging technologies.
- Capable of managing multiple projects across different time zones and languages
- Team Management: Lead and mentor a team of SEO specialists, providing guidance, setting goals, and monitoring performance
- Off-Page Optimization: Manage link-building campaigns and other off-page SEO activities to improve domain authority and backlink profile
- Content Strategy: Collaborate with content creators to develop and optimize content for SEO purposes
- Analytics and Reporting: Monitor and analyze website traffic and SEO performance using tools like Google Analytics and SEO software
- Algorithm Updates: Stay up-to-date with search engine algorithm changes and adjust strategies accordingly
- Client Communication: Communicate with clients to provide updates on SEO performance and discuss strategy adjustments
- Must be across multiple link-building tools like Pitchbox
- Monitoring the backlinks and improvements in the performance of the client's website
- Should be able to leverage AI tools for SEO and Link building
- Onboard and train new inexperienced individuals in link-building to become good link-builders
- Manage and guide your team to build links and meet monthly goals.
- Review opportunities delivered by the team daily and give feedback.
- Communicate with your manager to inform them of the progress and if you need any help or guidance.
- Guide the team to improve and deliver more links, give them ideas, communicate daily to help them choose keywords for prospecting, etc.
- Create, implement, and own the company's link-building strategy.
- Suggest new ideas for link-building strategies.
- Ensure quality backlinks and maintain healthy backlink profiles for each client.
- Engage in link-building, prospecting, and campaign scheduling (when needed), and set an example for the team as a team leader.
- Report monthly work and progress to the team (your manager)
- Share knowledge and strive to improve the processes and quality of the work.
- Building a strong relationship with partners and linking agencies
- Well worded, allowing you to craft personalized outreach templates or write documentation to be used by your team members
- Creative thinker ready to find non-traditional ways of generating links
- Have very good knowledge, or at least understand the features, of Ahrefs, SEMRush, GSC, Screaming Frog
- Strong work ethic and willingness to learn
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field
- Proven experience in SEO with a track record of improving search rankings
- Leadership and team management skills
- Excellent communication and presentation abilities
- An analytical mindset with the ability to interpret data and make informed decisions
- Certifications (Optional but beneficial): Google Analytics Individual Qualification (GAIQ)
- Should have experience working in a remote environment and keep him/herself motivated in a remote environment
Experience:
- Typically, 6+ years of experience in SEO & link building, with at least 1-2 years in a leadership or team lead role
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