Jobs

Interviews
Tools

Upskill and Grow with AI

Mock Interview Practice interviews in realistic simulations

Coding Practice Improve your coding skills with challenges

Certification Earn certifications to validate your skills

AI Learning Get trained with AI expert sessions

Career Path AI insights for smarter career decisions

AI Job Match Score AI-Powered Job Match Against Your Resume and Optimize Your Resume

Career Tools and Resources

Resume Builder Build Professional Resume with Ease

ATS Friendliness Check Check Resume Friendliness for Applicant Tracking Systems

Auto Apply Apply to hundreds of jobs on any platform effortlessly

Co-Pilot (Chrome Extension) Your AI Assistant for Seamless Browsing Efficiency

Interview Questions Streamline interviews with ready-to-use questions

Salaries Discover market-driven salary insights across skillsets and geographies

Companies Explore leading companies actively hiring talent
For Employers

Home

Jobs

Home
>
Jobs in Kolkata
>
Mahabir Danwar Jewellers
>
ATL/ BTL Manager From Jewellery Industry- City Centre, Saltlake

ATL/ BTL Manager From Jewellery Industry- City Centre, Saltlake

Mahabir Danwar Jewellers

5 - 7 years

3 Lacs

Kolkata

Posted:2 hours ago| Platform:

Apply

Skills Required

Atl Activities Btl Marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

ATL (Above The Line) Marketing: Develop and manage mass media campaigns including TV, radio, print, cinema, and OOH (out-of-home) advertising. Coordinate with creative and media agencies for campaign strategy, execution, and performance tracking. Ensure brand consistency and storytelling across all ATL platforms. Track campaign metrics like TRPs, GRPs, impressions, and reach. BTL (Below The Line) Marketing: Plan and execute in-store activation, exhibitions, trunk shows, roadshows, retail promotions, and customer engagement programs. Develop city-specific and store-specific marketing plans to increase footfall and conversion rates. Manage POS branding, visual merchandising, and local sponsorship or collaborations. Ensure ROI-driven planning for offline campaigns. Budgeting & Coordination: Develop and manage annual ATL & BTL marketing budgets. Liaise with internal sales and retail teams to align marketing efforts with business goals. Collaborate with cross-functional teams to ensure marketing supports product launches, festive campaigns, and regional strategies.

More Jobs at Mahabir Danwar Jewellers

Marwari Sales Person From Jewellery/ Garments Back Ground

Kolkata

10.0 - 15.0 yrs

INR 3 - 5 Lacs

Marketing Cum CRM- 5-7 Yrs Exp- City Centre, Saltlake

Kolkata

5.0 - 7.0 yrs

INR 1 - 2 Lacs

Hiring Mid Level Accountant (5-7 Yrs Exp)- City Centre, Saltlake

Kolkata

5.0 - 7.0 yrs

INR 2 - 2 Lacs

Marwari Floor Manager( Jewellery Back Ground)- City Centre, Saltlake

Kolkata

10.0 - 12.0 yrs

INR 3 - 4 Lacs

ATL/ BTL Manager From Jewellery Industry- City Centre, Saltlake

Kolkata

5.0 - 7.0 yrs

INR 3 - 3 Lacs

Mock Interview

Practice Video Interview with JobPe AI

Start Atl Activities Interview Now

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.

Job Application AI Bot

Apply to 20+ Portals in one click

Download Now

Download the Mobile App

Instantly access job listings, apply easily, and track applications.

Mahabir Danwar Jewellers

6 Jobs

Login to

Please Verify Your Phone or Email

Confirm Action

Search

Profile

Upskill and Grow with AI

ATL/ BTL Manager From Jewellery Industry- City Centre, Saltlake