Asst. Marketing Manager - Conferences (B2B Events & Exhibitions)

In this role, as the Assistant to the General Manager (GM), you will play a crucial part in developing and optimizing marketing strategies aligned with exhibition objectives. Your responsibilities will include: - Assisting the GM in analyzing market trends, consumer needs, and competitor activities to devise comprehensive marketing strategies - Acting as the second point of contact in leading and managing marketing campaigns across various channels, including digital (social media, email, SEO, SEM, etc.), and traditional advertising - Supporting the GM in budget management by developing and managing the show marketing budget effectively to maximize ROI and tracking campaign expenditure - Ensuring brand consistency in messaging, visual identity, and customer experience across all marketing channels and collaterals - Conducting market research to understand consumer behavior, preferences, and trends, utilizing data analytics tools to evaluate campaign effectiveness and optimize future strategies - Overseeing on-site event management, managing high-value visitors, buyers, VIPs, media, association heads, vendors, and internal stakeholders to ensure a seamless experience for attendees, troubleshooting and resolving any issues that may arise during the event - Fostering a collaborative environment and coordinating with other departments like sales, project, and operations - Tracking key performance indicators (KPIs) and providing regular reports on campaign performance and insights to the reporting manager - Adhering to marketing system, process, and compliance guidelines Qualifications and Experience required for this role include: - Excellent written and verbal communication skills - Creative thinking ability to generate fresh ideas and adapt to evolving trends and technologies - Experience in analyzing market trends, customer behavior, and campaign performance data for informed decision-making and strategy optimization - Familiarity with customer data platforms for audience segmentation and targeting - Proficiency in marketing automation tools, campaign orchestration, and marketing analytics platforms Please note that this is a full-time position with benefits including health insurance. The work location is in person.,