Associate- Paid Marketing

As a Paid Marketing Specialist at University Living, you will play a crucial role in managing and optimizing paid campaigns to drive maximum ROI and lead quality. Here is a breakdown of your key responsibilities: - **Manage Paid Campaigns:** You will be responsible for planning, executing, and optimizing paid marketing campaigns across platforms such as Google Ads and Meta Ads. Your goal will be to ensure that the campaigns deliver the best results in terms of ROI and lead quality. - **Performance Monitoring:** It will be your responsibility to track the performance of the campaigns on a daily basis using tools like Google Analytics, Google Ads Manager, and Meta Business Suite. Based on the insights gathered, you will need to make adjustments to the strategies to improve performance. - **Ad Copy & A/B Testing:** You will be in charge of creating compelling ad copies that resonate with the target audience. Conducting A/B tests on creatives and landing pages will also be a part of your role to continuously improve click-through rates (CTR) and conversion rates. - **Keyword & Audience Targeting:** Conducting thorough keyword research and managing targeting strategies will be essential to reach the right audience effectively across multiple platforms. Your expertise in this area will be crucial for the success of the campaigns. - **Basic SEO Integration:** Applying basic knowledge of on-page and off-page SEO will be necessary to align paid strategies with organic efforts. This integration will help improve the overall digital performance of the campaigns. Qualifications Required: - Minimum 2 years of experience in Search Ads, including Google Ads, Meta Ads, and Mobile App marketing. University Living is a global student housing marketplace with a vast network of properties across various international education hubs. Join us in our mission to help international students find the best accommodation near their university campuses.,