Associate Manager - Paid Media - D2C

About Us

Intent Farm is a performance marketing agency built for high-growth digital brands.

We scale businesses profitably through sharp ad creatives, data-driven strategies, and full-funnel execution across Meta, Google, Amazon, and more.

Meta Badged Partner, Google Premier Partner and Amazon Verified Partner

Over the past years, we've worked with 100+ brands across D2C, BFSI, B2B, healthcare, and retaildelivering results that stand out in crowded markets. Whether it's boosting ROAS, entering new markets, or unlocking creative breakthroughs, we drive outcomes that matter.

The Walnut Folks Group

About the Role

We are looking for an Associate Manager - Paid Media with strong hands-on experience in Paid Ads (Google Ads and Meta Ads) focused on scaling D2C brands through brand-owned websites. You will work on high-impact D2C accounts, manage campaigns end-to-end, and contribute to growth experiments, optimizations, and performance insights in an agency environment.

Roles and Responsibilities:

Execute and optimize performance marketing campaigns on Meta Ads and Google Ads (Search, Shopping, Display, Paid Social)

Handle daily monitoring of budgets, pacing, performance trends, and delivery

Optimize campaigns across audiences, creatives, placements, bidding, and funnels

Run and support A/B tests on ads, audiences, and landing pages to improve ROAS and CPA

Work on scaling D2C and eCommerce brands through brand-owned websites

Track and analyze key metrics including ROAS, CAC, CPA, revenue, and conversion rates

Build and maintain weekly and monthly performance reports and dashboards

Ensure accurate tracking using GA4, UTMs, events, and basic attribution setup

Support growth strategies by sharing performance insights and optimization ideas

Contribute to creative inputs such as ad messaging, hooks, formats, and offers

Assist in identifying performance bottlenecks and efficiency opportunities

Collaborate with creative, content, and CRO teams for campaign improvements

Support client communication through performance updates and review discussions

Manage live budgets responsibly in a fast-paced agency environment

Follow defined optimization frameworks, checklists, and best practices

Stay updated with platform changes, new ad formats, and industry trends

Take increasing ownership of accounts as performance and confidence grow

Requirements :

13 years of hands-on performance marketing experience, preferably in D2C or eCommerce

Strong working knowledge of Meta Ads and Google Ads

Experience managing real ad budgets and live campaigns

Basic to intermediate proficiency in GA4, Looker Studio, and Google Sheets/Excel

Good understanding of funnels, remarketing, creatives, and landing page performance

Experience with Shopify or D2C brands is a plus

Exposure to CRO concepts, automation rules, or scripts is a plus

Strong analytical thinking, execution focus, and willingness to learn

Benefits

Why should you join us

? In case you value the opportunity to work on real & challenging Marketing

problems

? In case you value high involvement from founders and learning from them

? In case you value having the autonomy to do things your way and not have to

worry about experimental failures

? In case you care about working alongside genuine, honest peers who will

have your back, no matter what

? In case you value contributing to the organization beyond your call of duty;

and getting handsomely remunerated for the extra effort

? In case you believe in always learning and want an environment which will

invest into your learning for the long term

? In case you want to work on the cutting edge of marketing problems and use

the most cutting tools and strategies

? In case you are looking for a place for the long term where you can keep

growing with the company (our first few hires from 5-6 years back, are still

with the company)

Why shouldn't you join us

? In case you are looking for a product company, of course we aren't one

? In case you are looking for a very very structured corporate environment

where everyone is extremely clear on their role and ONLY has to do that. We

thrive as a bootstrapped company and hence like to be nimble about changes

and whatever is needed to be done to get ahead

? In case you are looking for the top bracket pay in the industry - we are not the

one for you. You may find hyper funded startups who can do that for you.

Working Days: Monday to Friday (Onsite) + Saturday Half Day (WFH)

Location: HSR Layout, Bangalore.