Associate Director - Biddable Media

About the Company:

Performics India, a Publicis Groupe company, is one of the oldest and largest Digital Marketing firms in India. We specialize in data driven marketing, covering a spectrum of solutions across paid marketing, performance content (SEO), media planning, programmatic and data science & analytics; supported by their in-house capabilities on technology and creative.

We are currently driving digital solutions for some of the largest Indian and International brands. Our client roster includes some of the biggest brands across verticals ranging from BFSI, FMCG, Media & Entertainment, etc. The employee strength across 3 locations in India is around 700+ digital marketeers.

We are catering to end to end digital marketing solutions for premium brands in the country.

About the Role

As the Associate Director Biddable Media, you will lead the strategy, planning, and execution of campaigns across Search and Social platforms for key clients. You'll be responsible for driving performance outcomes, managing senior stakeholders, mentoring high-performing teams, and shaping best-in-class paid media strategies. The ideal candidate brings a strong analytical mindset, deep platform expertise, and proven leadership in scaling digital performance campaigns.

Key Responsibilities:

Strategic Leadership

• Lead digital media strategy development across Paid Search (Google Ads, Microsoft Ads) and Paid Social (Meta, LinkedIn, X, TikTok, etc.), ensuring alignment with client business goals.
• Develop integrated performance frameworks that drive measurable ROI, audience growth, and acquisition efficiency.
• Partner with internal teams (Data, Creative, Analytics, Strategy and MarTech) to design holistic, full-funnel digital strategies.

Client and Stakeholder Management

• Act as a senior point of contact for clients, building strong relationships with marketing leads and decision-makers.
• Translate business objectives into actionable media strategies and AOPs (Annual Operating Plans), with data-driven recommendations.
• Present quarterly business reviews, AOP alignments and performance insights to senior client stakeholders.

Team Leadership and Development

• Lead and mentor a team of Managers and Analysts to deliver high-quality, on-time campaign execution.
• Foster a culture of learning, innovation, and operational excellence within the team.
• Ensure ongoing upskilling on platform updates, automation tools, and measurement methodologies.

Operational and Performance Excellence

• Oversee campaign planning, activation, optimization, and reporting across search and social channels.
• Leverage automation, AI, and advanced bid strategies to enhance campaign efficiency.
• Ensure best practices in audience targeting, creative testing, and measurement frameworks.
• Partner with analytics teams to drive deeper insights on attribution, incrementality, and performance lift.

Soft Skills & Leadership Expectations:

• Demonstrate effective communication and stakeholder management (internal and client-side).
• Provide team leadership, including conflict resolution, career pathing, and emotional intelligence.
• Make sound decisions to support clients and internal teams.
• Delegate tasks effectively while ensuring timely delivery.
• Build and support a positive client experience focused on retention and strategic partnership.
• Actively represent the team in high-level discussions.
• Lead performance reviews and encourage team-wide cultural growth.
• Solve roadblocks proactively and support virtual team management.
• Participate in thought leadership.
• Guide team members in transitioning from managers to leaders.

Qualifications and Experience

• 810 years of experience in Biddable Media / Performance Marketing, with hands-on and strategic exposure to Search and Social platforms.
• Proven track record of leading large-scale, multi-market campaigns and high-value accounts.
• Expertise in campaign management tools and analytics platforms (Google Ads, Meta Ads Manager, SA360, Google Analytics, Campaign Manager 360, etc.).
• Strong analytical and problem-solving skills, with proficiency in Excel, data visualization, and performance tracking.
• Experience managing and developing teams of 510 members.
• Excellent client communication, presentation, and stakeholder management skills.

Reasons to Join:

• Opportunity to lead strategic biddable initiatives for marquee clients.
• Exposure to multi-channel performance marketing across global markets.
• Work alongside industry experts driving innovation in digital media.