Associate - Database Management

Role Overview: As an Associate - Database Management at Innovaccer, you will work closely with the Marketing team to manage and optimize marketing databases, run data analysis, and develop targeted marketing campaigns. Your role will involve maintaining accurate and clean data for marketing campaigns, managing customer segmentation, and collaborating with cross-functional teams to ensure data-driven and efficient marketing efforts. Key Responsibilities: - Maintain, update, and optimize customer databases for marketing campaigns - Manage customer segmentation to tailor marketing efforts to specific audience segments - Design and execute targeted email, SMS, and digital marketing campaigns based on data-driven insights - Analyze campaign results, provide recommendations for improvement, and track performance metrics - Identify trends and opportunities for marketing initiatives through customer data and behavior analysis - Prepare and present regular reports on database health, campaign performance, and customer segmentation insights Qualifications Required: - BE/BTech in Computer Sciences or relevant field - Proficiency in any programming language such as Python or Java - Good to have experience in SQL - Openness to learn new technologies - Strong problem-solving and critical thinking skills - Basic understanding of Web crawling and enrichment tools Additional Company Benefits: Innovaccer offers competitive benefits to support you in and outside of work. Some of the benefits include: - Generous leave benefits of up to 40 days - Industry-leading parental leave policies - Sabbatical options for skill development or personal time - Comprehensive health insurance for employees and their families - Care Vouchers program for major life events - Financial assistance policy for genuine personal needs (Disclaimer: No additional details about the company were provided in the job description),