Associate - Content Writer

Role:

Location:

Key Responsibilities:

• Content Strategy:

  Build and execute a content roadmap aligned with PWs brand, academic goals, and student needs.

• Content Creation:

  Write original, high-quality, and plagiarism-free content blogs, exam guides, current affairs explainers, and website articles.

• Newsroom-Driven Writing:

  Use journalistic instincts to spot trending educational or national topics and translate them into student-friendly formats.

• SEO Optimization:

  Implement on-page SEO practices keywords, metadata, formatting to boost content visibility and ranking.

• Editorial Calendar:

  Manage the content calendar to ensure timely releases around exams, results, and key academic events.

• Editing & Quality Control:

  Review and edit content from junior writers and freelancers to ensure quality and consistency.

• Content Performance:

  Track metrics via Google Analytics, GSC, SEMrush, etc., and optimize content based on performance insights.

• Industry Awareness:

  Stay updated on syllabus changes, board updates, and content trends to keep material relevant and fresh.

• Cross-Team Collaboration:

  Work with SEO, marketing, product, and design teams for cohesive, multi-channel content execution.

• Strategic Thinking:

  Use data insights to refine content strategy, experiment with formats, and drive student engagement.

What we&aposre looking for:

• 2+ years of writing or editorial experience, with at least

  1 year in a newsroom News Media Organization

  .
• Strong command of written English and the ability to simplify complex topics for a student audience.
• Solid understanding of SEO principles and CMS platforms (e.g., WordPress).
• Ability to work with tight deadlines and quick turnarounds without compromising on quality.
• A passion for education and a data-driven mindset to continuously improve content effectiveness.