Associate, Adobe Customer Journey Analytics

3 - 7 years

0 Lacs

Posted:1 month ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As an Associate within the Adobe Customer Journey Analytics team at JPMorgan Chase, you play a crucial role in leveraging your expertise in digital analytics to synthesize and integrate both online and offline data sources for actionable insights. Your responsibilities include crafting data-driven stories using Adobe Customer Journey Analytics, collaborating with cross-functional teams to optimize product strategies, and supporting the implementation of analytics frameworks within Adobe CJA. Additionally, you will work closely with Digital Product Owners to shape user experience and product functionality based on insights surfaced through Adobe CJA. **Key Responsibilities:** - Assist in crafting and presenting data-driven stories using Adobe Customer Journey Analytics to support product development and strategic decisions. - Contribute to the development of product insights by leveraging Adobe CJAs capabilities to provide a comprehensive view of product performance and user behavior. - Support the optimization and implementation of analytics frameworks within Adobe Customer Journey Analytics, including the use of tag management systems and other relevant Adobe tools. - Collaborate with the engineering team to translate business goals into technical specifications and facilitate the integration of offline data sources into Adobe CJA. - Work closely with Digital Product Owners on product roadmap feature scoping and enhancements to ensure data-driven decisions shape user experience and product functionality. - Assist in documenting product requirements, defining acceptance criteria, and ensuring technical implementation aligns with business objectives through data governance practices. - Contribute to the development of internal Business Intelligence capabilities by building and managing dashboards and reports in Adobe Customer Journey Analytics. - Support cross-functional teams in planning and executing product features, optimizing the customer journey and product performance through strategic data collection and analysis. **Qualifications Required:** - 3+ years of experience in analytics, with a focus on synthesizing and integrating both digital and offline data sources using Adobe Customer Journey Analytics. - Proficiency in using Adobe Customer Journey Analytics and related Adobe Experience Cloud tools to collect, analyze, and report on data. - Experience with Adobe Launch or other tag management systems and data collection frameworks to ensure accurate and comprehensive data capture from multiple sources. - Familiarity with journey analytics tools, especially Adobe Customer Journey Analytics, that combine digital and non-digital data to understand the complete user journey. - Basic knowledge of Virtual Assistants and measurement strategies to assess VA performance, with an understanding of how offline interactions can impact overall performance. - Demonstrable skills in SQL, R, Python, or similar tools for data analysis, critical for joining and analyzing diverse data sets to drive insights. - Strong communication skills, capable of transforming complex data into insights to support strategic decisions. This job at JPMorgan Chase provides you with the opportunity to be at the forefront of reimagining the future of work by building digital products that redefine the modern workplace. Join our team and be a part of shaping the digital employee experience.,

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