Assistant Vice President Product Marketing, Agentic AI

Assistant Vice President (AVP), Product Marketing

Reporting to the Head of Agentic AI Product Marketing, you will play a key role in launching new products, supporting sales enablement, and contributing to market thought leadership. This position offers an exciting opportunity to shape the narrative for the next generation of AI-powered transformation platforms while collaborating with cross-functional teams in a fast-paced, entrepreneurial environment backed by a global enterprise.

Responsibilities

Product Launch Support

• Assist in planning and executing go-to-market activities for new Agentic AI product releases.

• Support the creation and coordination of launch materials, messaging, and basic positioning under guidance from senior leaders.

• Collaborate with cross-functional teams (Sales, Product, Marketing, PR/AR, Legal, Growth Ops) to support launch readiness and timely delivery of tasks.

• Prepare sales and marketing assets such as presentations, product briefs, and datasheets.

• Share customer and market feedback with Product teams to help refine features and roadmap alignment.

• Market Research & Content Development

• Support development of customer personas, competitive inputs, and basic market segmentation for Agentic AI offerings.

• Contribute to drafting thought leadership content such as blogs, infographics, or short-form articles under direction from senior product marketers.

• Assist in gathering industry insights to strengthen Genpact's messaging.

• Sales Enablement

• Help develop sales enablement materials, including playbooks, pitch decks, and value proposition summaries.

• Participate in internal enablement sessions to brief frontline teams on product basics and key differentiators.

• Provide marketing support for select priority sales pursuits.

• Team Collaboration & Operating Rhythm

• Work with cross-functional teams to ensure smooth execution of marketing activities and maintain alignment across stakeholders.

• Contribute to a collaborative, structured, and execution-oriented product marketing culture.

• Support standard reporting, tracking, and documentation activities for marketing programs.

Qualifications we seek in you!

Minimum Qualifications

• Experience in product marketing, product management, or related roles, preferably in B2B technology.

• experience marketing agentic AI products and leading major market launches required in B2B SaaS environments.

• Proven track record in supporting go-to-market activities in a matrixed organization.

• Strong skills in messaging, positioning, and collateral creation.

• Excellent communication and collaboration skills across business, technical, and client-facing teams.

• Product Marketing certification required (e.g. Forrester, Product Marketing Alliance, Pragmatic, etc)

• Relevant years of experience in product marketing, B2B marketing, GTM execution, or related roles (technology, SaaS, AI, or digital services preferred).

• Experience creating marketing collateral and supporting go-to-market initiatives.

• Strong written and verbal communication skills with the ability to simplify complex concepts.

• Exposure to AI, analytics, SaaS, or digital transformation domains is a plus.

Ability to work with cross-functional teams and manage multiple tasks with attention to detail.

Preferred Qualifications/ Skills

• Experience in campaign, field, content, customer, or brand marketing.

• MBA or equivalent business training a plus.

• Experience with sales enablement methodologies strongly preferred.

• management experience strong preferred.

• Ability to use AI tools to achieve optimum productivity.