Assistant - Trade Marketing

Company Description

Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federations of companies, employing over 324,000 individuals across more than 100 countries. The Group holds a leadership position in farm equipment, utility vehicles, information technology, and financial services in India and is the world's largest tractor company by volume. Operating in over 20 industries, including renewable energy, agriculture, logistics, hospitality, and real estate, Mahindra aims to drive positive change by enabling rural prosperity and enhancing urban living with a global focus on ESG leadership. Learn more about Mahindra on www.mahindra.com.

Job Title: Junior Marketing

Location - Kolkata, Bengaluru

Experience - 1-2 Years (Advertising Agency)

Role Overview:

We are seeking a dynamic and innovative Junior Trade Marketing Officer to lead the planning, execution, and management of in-dealership marketing activities for Mahindra's eSUV range. This role is critical in driving brand visibility, enhancing customer engagement, and supporting sales growth at the point of sale. As a key link between the marketing and sales team, you will ensure that all marketing initiatives are effectively executed to maximize impact.

Key Responsibilities:

1. Marketing at the Point of Sales:

Own and oversee all marketing activities at the dealership to promote Mahindra eSUVs.

Ensure the dealership space reflects the brand's identity through effective merchandising and promotional materials.

2. Training & Enablement:

Built capability for dealership sales staff on promotional campaigns, and customer engagement strategies.

Provide the dealership sales team with promo-specific tools and materials for seamless execution.

3. Budget Management:

Manage Advertising & Promotion (A&P) and Below the Line (BTL) marketing budgets to ensure cost-effective execution of campaigns.

Track and report on budget utilization to ensure alignment with financial goals.

4. Event Planning & Execution:

Plan and execute dealership-level events, workshops, and promotional activities to generate excitement around eSUVs.

Collaborate with external vendors and internal teams for smooth execution of marketing events.

5. Customized Offerings:

Develop and implement tailored marketing solutions and offers that cater to the dealership's unique customer and regional demographics.

6. Growth Initiatives:

Proactively identify and implement growth opportunities, exploring both traditional and non-traditional marketing approaches.

Regularly monitor market trends and customer feedback to refine strategies.

Key Attributes for Success:

Strong interpersonal and communication skills to collaborate with internal and external stakeholders.

Analytical mindset with the ability to interpret data and derive actionable insights.

Creative problem-solving skills to develop innovative marketing campaigns.

High adaptability to work in a dynamic and fast-paced environment.

Preferred Qualifications:

Bachelor's degree in Marketing, Business Administration, or a related field.

Familiarity with electric vehicles and sustainability trends is a plus.

This role offers a unique opportunity to be at the forefront of the EV revolution, driving customer engagement and shaping the future of sustainable mobility.