Assistant Store Manager

JOB DESCRIPTIONPosition: Assistant Store Manager

Department: Retail / Store Operations
Industry: Jewellery / Lab-Grown Jewellery
Reports To: Store Manager / Retail Head
Location: [Location]
Employment Type: Full-Time

Job Purpose

The Assistant Store Manager will support the Store Manager in managing the day-to-day operations of the showroom, driving sales, ensuring excellent customer service, maintaining store standards, and coordinating with internal teams. The role requires strong team handling, sales follow-up, operational discipline, and a customer-first approach.

Key Responsibilities

1. Store Operations

• Support the Store Manager in managing daily showroom operations.
• Ensure the showroom is maintained as per company standards.
• Monitor store opening and closing procedures.
• Ensure proper handling, display, and security of jewellery.
• Maintain discipline and operational efficiency within the store.
• Ensure all SOPs and company policies are followed.

2. Sales & Business Development

• Support the team in achieving daily, weekly, and monthly sales targets.
• Actively participate in customer handling and sales conversion.
• Monitor individual team performance and follow up on pending enquiries.
• Ensure proper follow-up with customers for quotations, appointments, and pending orders.
• Encourage repeat business and customer referrals.
• Identify opportunities to increase showroom sales and average order value.

3. Team Management

• Assist in managing and supervising the showroom team.
• Allocate daily responsibilities and ensure timely completion of tasks.
• Monitor attendance, punctuality, grooming, and overall discipline.
• Conduct regular team briefings and communicate targets and priorities.
• Support team members in handling difficult customers and sales situations.
• Provide feedback and escalate performance or behavioural concerns to management.

4. Customer Experience

• Ensure every customer receives a professional and personalised experience.
• Handle important, high-value, or escalated customer interactions.
• Resolve customer concerns professionally and promptly.
• Maintain strong relationships with existing customers.
• Ensure customer enquiries and requirements are followed up until closure.

5. Inventory & Jewellery Handling

• Assist in monitoring stock movement, transfers, and showroom inventory.
• Ensure jewellery is handled carefully and securely.
• Coordinate with the inventory and operations teams regarding stock requirements.
• Support regular stock checking and reconciliation.
• Immediately report any mismatch, damage, loss, or discrepancy to management.

6. Coordination & Follow-Up

• Coordinate with sales, inventory, production, procurement, accounts, and management teams.
• Follow up on customer orders and ensure timely completion.
• Track pending activities and ensure they are closed within the required timeline.
• Communicate order and customer requirements accurately to relevant departments.

7. Reporting & Documentation

• Maintain daily sales and store operation reports.
• Track enquiries, appointments, conversions, pending orders, and customer follow-ups.
• Monitor team performance and share updates with the Store Manager.
• Maintain accurate records related to customers, sales, stock, and store activities.

Required Skills & Competencies

• Strong communication and interpersonal skills.
• Good sales and customer-handling abilities.
• Leadership and team-management skills.
• Strong follow-up and coordination skills.
• Ability to handle multiple customers and tasks simultaneously.
• Good problem-solving and decision-making abilities.
• Strong attention to detail.
• Professional grooming and personality.
• Basic knowledge of MS Excel, CRM, and reporting systems.
• Ability to work under sales targets and deadlines.
• Jewellery retail experience will be an advantage.

Key Performance Indicators (KPIs)

• Achievement of showroom sales targets.
• Sales conversion and average order value.
• Customer satisfaction and repeat business.
• Team productivity and performance.
• Enquiry and follow-up conversion.
• Timely closure of customer orders.
• Inventory accuracy and proper jewellery handling.
• Compliance with store SOPs.
• Store discipline, presentation, and operational efficiency.

Ideal Candidate

The ideal candidate should be a customer-focused and sales-oriented leader who can independently manage day-to-day showroom activities, motivate the team, drive sales, and ensure smooth coordination between customers and internal departments.

Experience: 3–5 years in retail sales / jewellery / luxury retail / showroom operations preferred.

Pay: From ₹40,000.00 per month

Benefits:

• Flexible schedule
• Leave encashment
• Provident Fund

Work Location: In person