Assistant Marketing Manager

Role & responsibilities

• Brand Calendar

  Chart out and execute monthly plans covering key campaigns, tactical activities for achieving the sales as per AOP, in-line with brand positioning and annual plans

• Budgets

  and

  Cost

  Management

  Manage and optimize the annual marketing budgets, with efforts towards cost savings through streamlined processes

• Marketing

  Campaigns

  – Ideate and drive unique campaigns and consumer promotions designed around the brand’s positioning and core strengths (special menus, events, offers, festivals, new product ideas, etc)

• Customer

  Experience

  – Custodian of brand identity to maintain consistency and excellence of customer experience across every touchpoint of the brand (in-store, offline, online)

• Collateral

  Design

  – Manage the design, copy, image, and content needed in the development of creative communication tools, collateral, ads, creatives, graphics, and other promotional activities, championing the brand identity across all online and offline material

• Event

  Management

  – Coordination with event/ sound/ tech/ production vendors for smooth event flow

• PR

  (Public

  &

  Media

  Relations)

  – Liase with PR agency for maximizing coverage, brand mention and build stickiness

• Social

  Media

  Management

  - Work closely with social media agency to build and grow brand presence, establish positioning on platforms

• Influencer

  Engagement

  – Selecting the right mix of influencers to be ambassadors for the brands thereby maximizing on visibility and recall amongst various target groups

• Content

  Production

  – Effectively direct and coordinate photo and video shoots to suit brand and campaign mood board along with latest rich media formats

• Growth

  &

  Performance

  Marketing

  - Plan and execute paid as well as organic digital marketing campaigns across platforms to drive more ROI and conversions with appropriate ads and performance marketing strategy

• Digital

  Marketing

  - Manage the website with regular updates, optimized SEO; drive marketing efficiency across existing and new channels (SEO, SEM, FB, YouTube, etc)

• Aggregator

  Management

  -

  End-to-end hygiene management of listings on portals like Google, Zomato, TripAdvisor and other aggregators specific to the brand/ business.

• Reports

  – Ensure KPIs are defined, timely tracking and monitoring of KPIs with thorough reports

• Process

  Management

  – Ensure set processes, formats and timelines are maintained for smooth functioning

• Team

  Management

  – Effectively manage and work with teams, agencies, vendors, partners as well as cross functional departments

Preferred candidate profile

• Degree-level qualification in a hospitality and/or marketing field
• Minimum 3 years' experience in a brand marketing role having managed multiple marketing vendors, agencies, and team members
• Proficient in MS Office, and CRM tools like Zoho/ Salesforce/ or similar
• Excellent organizational and planning skills
• Excellent leadership, interpersonal and communication skills
• Keen eye for detail with content, copy, design, and aesthetics
• Strong analytical skills to understand key business indicators and competitive trends and develop approaches to these challenges
• Positive attitude and effective communication skills
• Commitment to delivering an elevated level of customer experience
• Flexibility to respond to a range of different work situations
• Ability to work under pressure and under own initiative

Passion for hospitality and/or food as an industry and marketing as a function