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ITC limited
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Assistant Manager Social Listening

Assistant Manager Social Listening

10 - 11 years

|

3 - 20 Lacs

kolkata west bengal india

Posted:21 hours ago| Platform: Foundit logo

Apply

Skills Required

data analysis social media customer insights content strategy

Work Mode

On-site

Job Type

Full Time

Job Description

Job Purpose

Design, develop and deliver key business insights by leveraging digital analytics across social media platforms

Principal Responsibilities

Sharing qualitative analytics on conversations pertaining to brands across paid and non paid platforms
Supporting the innovation funnel through digital scanning of categories across different languages and geographies and recommend actionable steps forward
Enabling continuous improvement by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
Working closely with key stakeholders in Marketing to understand the business use cases for social listening
Creating comprehensive social media monitors to generate business insights into actionable recommendations.
Developing, conducting, and interpreting analytic solutions using data from social listening tools including volume, sentiment, conversation drivers, influencers, etc.

Knowledge And Skill Requirements

Must have decent understanding of social analytic platforms.
Hands on experience on cross channel Social Media marketing, listening, monitoring and engagement.
Proficiency in English, including social media shorthand.
Should have knowledge on how to handle the response management for brands.
Excellent written and verbal communication skills.
Excellent presentation, interpersonal and analytical skills.

Previous Experience

10 +years of relevant experience

Qualifications

Bachelors / B.Tech with 10+ years of strong and relevant experience

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