Assistant Manager Marketing & Communications

Designation: Assistant Manager Marketing & Communications

Department: Marketing & Communications

Reporting To: Manager – Marketing & Communications

Location: Remote / Pune

Job Type: Full Time, Permanent

Shift: Mid-Day Shift, 02:00 PM to 11:00 PM

Role Overview

We are looking for a dynamic and experienced Assistant Manager – Marketing & Communications to join our team. This person will play a critical role in supporting the digital marketing function, managing campaigns, leading key projects, and helping to drive performance across channels. If you’re passionate about digital marketing, organized, and ready to step up as the right hand to the manager, we’d love to meet you!

Job Responsibilities

• Plan, execute, and manage digital marketing campaigns across channels (Google Ads, Meta, LinkedIn, SEO, Email, etc.)
• Monitor, analyze, and report on campaign performance; suggest and implement optimizations.
• Manage SEO strategies — both on-page and off-page.
• Coordinate with content, design, and development teams to deliver high-quality marketing assets.
• Oversee and optimize paid advertising campaigns (Search, Display, Social Media).
• Manage social media marketing initiatives – including content calendars, posting, and engagement.
• Support the marketing manager with strategic planning, competitor analysis, and market research.
• Handle client communications (if agency side) or internal stakeholder communications (if in-house).
• Stay updated on the latest trends and best practices in digital marketing.
• Take full ownership of specific campaigns, from planning to reporting.
• Help in creating marketing automation workflows and email marketing strategies.
• Design marketing collaterals such as flyers, brochures, social media creatives, etc., ensuring alignment with brand guidelines.
• Write engaging and relevant content for the website, social media platforms, email newsletters, and client communications.

Job Requirements

• 5–7 years of hands-on experience in digital marketing roles.
• Solid understanding of Google Ads, Facebook/Instagram Ads Manager, LinkedIn Campaign Manager.
• Good grasp of SEO techniques, Google Analytics (GA4 preferred), and reporting tools like Data Studio.
• Strong project management and organizational skills.
• Ability to multitask, meet deadlines, and manage multiple stakeholders.
• Excellent communication and teamwork abilities.
• Proficiency with design tools, particularly Canva.
• Knowledge of CRM tools, email marketing platforms (e.g., Mailchimp, Hubspot) is a plus.
• Certification in Google Ads, Facebook Blueprint, or HubSpot is an advantage.
• Experience with Salesforce for database management would be an added advantage.

Education & Certification Requirements

• Graduate and/or Postgraduate degree in a related field.