Assistant Manager Branding

Roles & Responsibilities:

• Support the execution of brand-building initiatives through offline marketing channels.
• Manage corporate events, exhibitions, brand activations and promotional partnerships to strengthen brand presence.
• Plan and coordinate offline events such as product launches, trade shows, and conferences.
• Ensure brand consistency across all physical touch points including signage, event branding, and promotional materials.
• Coordinate with internal teams, creative agencies, printers, and vendors for timely and high-quality deliverables.
• Negotiate budgets, monitor timelines, and handle event logistics.
• Track local market trends and competitor activities to suggest effective BTL (Below The Line) marketing ideas.
• Execute on-ground activations and brand promotions targeted at specific market segments.
• Monitor campaign and event budgets, ensuring cost-effectiveness and brand impact.
• Prepare post-event reports and document learnings and outcomes.
• Work independently while managing multiple projects under tight deadlines.
• Collaborate cross-functionally with other departments to align branding initiatives.