Assistant Director - Brand

Role Overview: As the Assistant Director/Deputy Director Brand at Pearl Academy, you will play a crucial role in driving the branding strategy for the institution. Your creativity and digital-first mindset will be key in designing and implementing effective marketing strategies to enhance brand awareness, loyalty, and reputation. Your role will involve attracting potential students and partners to boost enrolments and contribute to the growth of Pearl Academy. Key Responsibilities: - Develop and execute branding, communication, and media strategies in alignment with organizational objectives. - Plan and implement integrated marketing initiatives to drive business growth. - Manage external agencies to ensure the timely delivery of high-quality work. - Conduct consumer research and derive insights from multiple target groups. - Lead creative development across campaigns and platforms from start to finish. - Track, measure, and present campaign performance and impact metrics effectively. Qualifications Required: - 10-12 years of experience in leading marketing roles within forward-thinking organizations in industries such as FMCG, hospitality, healthcare, luxury automobiles, real estate, or retail. - Strong skills in brand management, qualitative research, consumer insighting, design thinking, problem-solving, written and verbal communication, digital-first mindset, and social media marketing & content strategy. (Note: No additional company details were provided in the job description.),