Aspada Marketing Private Limited

Job Title: Business Development Manager – Retail & Channel Marketing (Focus: BTL, Store Build-ups & Branding) Location: Delhi Experience Required: 5+ years in BTL, Retail Marketing, or Channel Development Industry: FMCG / Consumer Goods / Retail / Marketing Services Compensation: 40% Fixed + 60% Performance-Based Incentive (Target-Linked) About the Role We are seeking a results-oriented Business Development Manager with a strong background in BTL marketing, store build-ups, and retail/channel branding . The ideal candidate thrives in a fast-paced, execution-heavy environment and has a solid understanding of how in-store visibility and branded retail environments drive consumer engagement and sales. This is a high-impact role with a performance-driven compensation structure : 40% fixed salary and 60% variable based on targets. Key Responsibilities Develop and grow business opportunities in retail and channel marketing , with a strong focus on BTL activations, store build-ups, and brand visibility solutions . Lead concept development and execution for store build-ups , in-store branding , shop-in-shop setups, and POS merchandising. Manage end-to-end BTL campaigns —from ideation to execution—including retail activations, promotions, samplings, and launches. Build and nurture relationships with retailers, distributors, brands, and channel partners . Collaborate with in-house design, production, and operations teams to deliver top-quality branded experiences. Track performance metrics and sales impact of campaigns, ensuring measurable ROI and target achievement. Represent the company in client meetings, RFP presentations, and industry networking events. Stay on top of retail trends and innovations to drive cutting-edge channel solutions. Requirements Bachelor’s degree in marketing, Business, or a related field (MBA is a plus). Minimum 5 years of experience in BTL marketing , retail store development , or channel trade marketing . Proven track record in managing retail branding projects and large-scale activations. Strong network of vendors and partners for fabrication, production, and execution. Excellent communication, negotiation, and client management skills. Analytical mindset with a focus on data-driven results and ROI. Willingness to travel for site visits, retail audits, and project oversight. What We Offer Compensation Structure: 40% fixed salary + 60% variable incentive , linked directly to achievable targets Work with renowned brands across retail and consumer sectors A high-growth, entrepreneurial environment with real ownership and leadership opportunities Supportive, collaborative team and access to top-tier marketing resources Show more Show less

Job Title: Client Servicing Executive Industry: Retail / Retail Marketing Location: New Delhi Employment Type: Full-Time About the Role We are seeking an enthusiastic and detail-oriented Junior Client Servicing Executive to join our team in the retail industry. This role is perfect for candidates with up to 2 year of experience who are eager to learn and grow in client management, retail marketing, and campaign execution. Key Responsibilities Assist the Client Servicing team in managing day-to-day client communication. Coordinate with internal teams (design, production, operations) to ensure timely execution of client requirements. Support in preparing presentations, reports, and proposals for clients. Help in tracking project timelines, budgets, and deliverables. Participate in brainstorming sessions for marketing campaigns, retail activations, and store promotions. Maintain client records and documentation for easy retrieval and follow-up. Assist in resolving client queries and escalating issues when necessary. Stay updated on retail market trends and competitor activities to provide insights. Skills & Qualifications Bachelor’s degree in Marketing, Business Administration, Retail Management, or related field. Strong verbal and written communication skills. Good coordination and time management abilities. Basic knowledge of MS Office (Excel, PowerPoint, Word). Ability to work under deadlines and multitask effectively. Positive attitude, willingness to learn, and a team-oriented mindset. Perks & Benefits On-the-job training and mentorship. Opportunity to work with leading retail brands. Career growth opportunities in client servicing and retail marketing. Exposure to end-to-end retail campaign execution.