ASO & Mobile App Marketing Specialist

As an ASO & Mobile App Marketing Specialist at Quantum4U Lab Pvt Ltd, your role will involve leading App Store Optimization (ASO), user acquisition, and app growth strategies. This position requires a mix of marketing and development coordination where you will collaborate with developers and designers during app creation and drive growth campaigns post-launch. Key Responsibilities: - Plan and execute ASO strategies for Google Play & App Store. - Coordinate with development & design teams to ensure smooth app launches. - Run app marketing campaigns using Google Ads and Apple Search Ads. - Track and optimize app performance utilizing tools like Firebase and App Annie. - Ensure compliance with Google & Apple store policies. - Provide suggestions for UX/UI improvements from a marketing and growth perspective. - Monitor KPIs such as installs, retention, and engagement, and optimize for growth. Qualifications Required: - 15 years of mobile app marketing / ASO experience. - Experience working on at least 23 live apps (Android and/or iOS). - Strong knowledge of ASO best practices including keyword research, creatives, and A/B testing. - Familiarity with Google Play Console & App Store Connect. - Exposure to Google Ads and Apple Search Ads. - Strong communication and coordination skills. Join Quantum4U Lab Pvt Ltd to work on apps with millions of global downloads and gain exposure to the full app lifecycle from development to marketing growth. You will have the opportunity to learn and grow into an App Growth Manager role in a collaborative team environment at a fast-scaling company with over 10 years of success.,