ASO / Marketing Executive

As an ASO Specialist, you will play a crucial role in maximizing visibility and conversion rates for our mobile applications on Play stores through (ASO) App Store Optimization strategies. Your primary responsibility will be to ensure that all relevant apps appear at the top of search results, increasing market share for our app products. To excel in this role, you must possess a blend of creativity, analytical skills, and goal-oriented mindset. Your key responsibilities will include managing app store optimization projects, tracking and reporting on performance metrics, and utilizing the latest analytic tracking tools to monitor app store rankings. You should have a strong understanding of organic and paid app traffic, as well as expertise in keyword research, writing compelling app descriptions and titles using researched keywords. Staying up to date with the latest trends in marketing and ASO is essential, along with knowledge of paid downloads and cost optimization through various ad networks. Furthermore, you will be responsible for creating strong app descriptions, ad campaigns, and related content that align with our app's objectives. Additionally, boosting app reviews and ratings is a critical aspect of your role as an App Store Optimization (ASO) marketer. To qualify for this position, you should hold a Bachelor's or Master's degree (preferred) and have a minimum of 1 year of experience in a similar role. The salary for this position is competitive and will be commensurate with your qualifications and experience. Excellent verbal and written communication skills are required to effectively convey the value proposition of our apps. This position is based in Surat, and only candidates residing locally in Surat are eligible to apply. If you are a dynamic and driven individual with a passion for app marketing and ASO, we encourage you to apply and be part of our innovative team.,