ASO Graphic Designer

You are one of the best places to work at OptimumBrew Technology, where an atmosphere is created for you to grow your inner self, showcase your talents, and bring out the best in yourself. The workplace is highly flexible and encourages the invention of new processes to make your work easier. As an ASO Graphic Designer at OptimumBrew Technology, your primary objective will be to produce impactful visuals for mobile app listings on the Google Play Store and Apple App Store. Your responsibilities will include designing app icons, screenshots, feature graphics, banners, and promotional videos to enhance user engagement and boost conversion rates. Collaboration with the ASO and marketing teams is essential to develop data-informed creatives and continuously optimize visual assets through A/B testing and market trends. **Roles & Responsibilities:** - Design app store creatives such as icons, feature graphics, screenshots (portrait & landscape), and preview videos. - Create motion graphics and promo videos using Adobe After Effects while adhering to platform guidelines. - Conduct A/B testing of visuals utilizing tools like Google Play Experiments, Storemaven, SplitMetrics, etc. - Develop creatives based on data-backed hypotheses aligned with user behavior, trends, and ASO strategy. - Ensure brand consistency, visual hierarchy, and localization-readiness across all app listings. - Utilize tools like Figma, Photoshop, Illustrator, and After Effects for a full-cycle design process. - Stay updated with App Store and Google Play guidelines, visual trends, and design best practices. - Apply UX psychology and persuasive design principles to maximize conversion rates. **Technical Skills You Should Have:** - Strong understanding of app store design psychology focusing on scannability, clarity, and value proposition. - Knowledge of store-specific design specifications, safe zones, aspect ratios, and animation durations. - Experience with data-driven design iterations and collaborating closely with growth or ASO teams. **Key Expertise:** - Adobe Photoshop: Image editing, layout design, color optimization. - Adobe Illustrator: Icon creation, vector artwork. - Figma: UI mockups, collaborative design workflows. - Adobe After Effects: Promo video creation, animation, kinetic text. **Qualification:** - Bachelors Degree in Computer Science or Computer Engineering, B.Tech (CSE/IT), BCA, MCA, or Graduate in any field. **Experience:** - 3 years of experience designing creatives for mobile apps or digital products, preferably in the app store space. Additionally, you will enjoy benefits such as 22 Paid Leaves, 5 Days Working schedule, Good Company Culture, Health Insurance, Life Insurance, Pension Scheme, Statutory Benefits (PF & ESIC), Salary on time, Yearly Picnic, Annual Sports Day, Monthly Events, and Festival Celebrations. If you are interested in this opportunity, you can reach out to the recruiter at 91 7984453687 or apply for the "ASO Graphic Designer" job position.,