ASO Graphic Designer

As an ASO Graphic Designer at OptimumBrew Technology, you will be responsible for producing impactful visuals for mobile app listings on the Google Play Store and Apple App Store. Your role will involve designing app icons, screenshots, feature graphics, banners, and promotional videos to drive user engagement and improve conversion rates. Collaboration with the ASO and marketing teams is essential to develop data-informed creatives and continuously optimize visual assets through A/B testing and market trends. **Primary Objectives:** - Build and manage a strong portfolio of ASO-focused visual assets (icons, screenshots, videos). - Understand app store-specific design guidelines and user behavior. - Apply mobile UI/UX principles and visual hierarchy for high conversion impact. **Roles & Responsibilities:** - Design app store creatives including icons, feature graphics, screenshots (portrait & landscape), and preview videos. - Create motion graphics and promo videos using Adobe After Effects, following platform guidelines. - Conduct A/B testing of visuals using tools like Google Play Experiments, Storemaven, SplitMetrics, etc. - Develop creatives using data-backed hypotheses aligned with user behavior, trends, and ASO strategy. - Ensure brand consistency, visual hierarchy, and localization-readiness across all app listings. - Use tools like Figma, Photoshop, Illustrator, and After Effects for a full-cycle design process. - Stay updated with App Store and Google Play guidelines, visual trends, and design best practices. - Apply UX psychology and persuasive design principles to maximize conversion rates. **Technical Skills You Should Have:** - Strong understanding of app store design psychology (scannability, clarity, value proposition). - Knowledge of store-specific design specs, safe zones, aspect ratios, and animation durations. - Experience with data-driven design iterations and working closely with growth or ASO teams. **Key Expertise:** - Adobe Photoshop: Image editing, layout design, color optimization - Adobe Illustrator: Icon creation, vector artwork - Figma: UI mockups, collaborative design workflows - Adobe After Effects: Promo video creation, animation, kinetic text **Qualification:** - Bachelors Degree in Computer Science or Computer Engineering, B.Tech (CSE/IT), BCA, MCA. - Graduate in any field **Experience:** - 3 years of experience designing creatives for mobile apps or digital products, preferably in the app store space. In addition, you will enjoy benefits such as 22 Paid Leaves, 5 Days Working, a Good Company Culture, Health Insurance, Life Insurance, Pension Scheme, Statutory Benefits (PF & ESIC), Salary on time, Yearly Picnic, Annual Sports Day, Monthly Events, and Festival Celebrations. For further details or to apply for the "ASO Graphic Designer" position, you can reach out to the recruiter at 91 7984453687.,