ASKA Equipments Pvt. Ltd It is a leading and renowned manufacturer and marketing organization in the disaster response equipment and fire & safety technologies industry. Based in Delhi with manufacturing facilities in Roorkee, Uttarakhand, we specialize in technologically advanced niche products, including fire, safety, and lighting equipment. Our client base spans government, industrial, and private sectors across India and international markets Role Overview Aska Group is seeking a dynamic and results-driven Sr Manager/AGM to lead the development of strong relationships with key government officials and decision-makers. The ideal candidate will play a crucial role in generating tenders and securing government contracts, thus contributing to Aska Group's revenue growth. The role demands a strategic thinker with a deep understanding of government procurement processes, strong communication skills, and a proven track record in contract acquisition.
We're Hiring: Key Accounts Direct Government Sales Location: Lucknow Key Responsibilities: Directly manage and grow government accounts, focusing on Fire & Safety and Rescue Equipment. Liaison with key decision-makers in government departments, PSUs, and civil defense. Generate demand through relationship-building and solution-based selling. Drive end-to-end sales cycle from lead generation to closure. Stay updated with government tenders, procurement processes, and regulatory requirements. Represent the company in official meetings, exhibitions, and technical demos.
Role Overview We are looking for a seasoned Government Sales Manager with proven experience in direct sales to government departments , particularly in the power sector . This role requires someone who understands the tendering process , has strong relationships with key government stakeholders , and can independently generate demand for our products. Key Responsibilities Identify and pursue sales opportunities within central and state government departments, PSUs, and power utilities. Generate business through government tenders, rate contracts, and direct procurement channels . Build and maintain relationships with key decision-makers , engineers, and procurement heads in government organizations. Develop and implement strategic sales plans to meet targets and increase market share in the government power sector. Monitor tender portals, prepare technical & commercial proposals, and follow up through closure. Coordinate with internal teams for documentation, certifications, compliance, and logistics. Provide market intelligence and feedback for product positioning and new developments.
Job description As a Sales Key Accounts at Aska Equipments Pvt Ltd, your role would encompass identifying new business opportunities, establishing and maintaining client relationships, and driving sales growth. Responsibilities typically include: 1. Identifying Customers and Lead Generation: Conduct comprehensive market research to identify potential government clients and business opportunities.Develop targeted strategies to engage and generate leads for government contracts. 2. Identifying and Meeting with Key Decision-Makers: Build and maintain relationships with key stakeholders in government agencies and departments.Arrange and conduct meetings with decision-makers to understand their requirements and position Aska Group as a preferred vendor. 3. Developing Presentations for Decision Makers: Identify key decision-makers within government organizations and agencies.Develop and deliver persuasive presentations showcasing Aska Groups products and solutions addressing the specific needs of government clients. 4. Securing Administrative and Financial Approvals: Navigate government administrative and financial approval processes to ensure compliance and facilitate timely contract execution. Coordinate with internal teams for necessary approvals during the contract negotiation phase. 5. Indent Generation and GeM / Tendering Process: Generate indents and facilitate the GeM (Government e-Marketplace) and tendering process, ensuring all specifications and procurement guidelines are followed.Collaborate with the procurement team to prepare competitive bids and submissions. 6. Managing Competitor Complaints and Securing Orders: Address competitors' complaints and challenges, using technical knowledge to disqualify them and secure business for Aska Group. Work closely with legal and compliance teams to resolve disputes and expedite order release . 7. Ensuring Timely Execution of Contracts: Oversee the timely execution of government contracts, ensuring adherence to deadlines and project deliverables.Work with project management and operations teams to address challenges and risks during execution. 8. Revenue Generation (Sales and Business Development): Manage the existing sales pipeline and develop new business opportunities with government agencies, PSUs, and defense organizations (e.g., State Disaster Response Forces, NDRF, DRDO, Fire Departments, Indian Army, Indian Navy, BSF, ONGC, Indian Railways, etc.).Create and implement strategies to generate business leads through GEM and other channels, ensuring steady business outputs. Take the lead in developing proposals and presentations to secure new business, promoting the unique benefits of Aska's products and services. 9. Strategic Business Development: Analyze emerging trends and government requirements to tailor Askas offerings in disaster management, safety, and rescue operations.Position Askas products effectively to meet the specific needs of government departments. 10. Frequent Travel and Client Engagement: Be open to traveling for up to 15 days per month, engaging with government officials, clients, and industry stakeholders to secure contracts. Please note that these are the responsibilities of a Senior Manager Key accounts role and may vary based on the company's specific needs and goals.