Company Description Arriba Labs focuses on making e-commerce profitable and sustainable through ROI-driven marketing solutions. By implementing innovative strategies, we help businesses achieve better results and stronger returns on their marketing investments. Our team is dedicated to driving success through data-driven decision-making and performance optimization. Role Description This is a full-time hybrid role located in Pune, with some work-from-home flexibility. As a Senior Business Analyst/Associate Media Manager specializing in Performance Marketing, you will be responsible for analyzing marketing data, developing media proposals, and evaluating business requirements. You will work closely with the marketing and product teams to drive insights and performance improvements. Qualifications Strong Analytical Skills for data interpretation and decision-making Experience in Business Analysis and evaluation of business needs Excellent Communication skills, both written and verbal, for clear and effective interactions Knowledge of Business Process development and optimization Understanding of Business Requirements gathering and documentation Bachelor's degree in Engineering is preferred Experience in marketing, e-commerce, or a data-driven environment is a plus Ability to work independently and within cross-functional teams Years of Experience: 2-3 Agency exp. (if non-engineer); Freshers (B-tech) Show more Show less