Area Sales Officer

Position: Sales Officer (SO) – FMCG / HORECA / Food Industry

Role Summary

Responsible for driving sales, managing key accounts, expanding market presence, and ensuring product visibility and availability across general trade, modern trade, HORECA (Hotels, Restaurants, Caterers), and institutional channels.

Location : Hyderabad

Key Responsibilities

• Sales Achievement
• Meet or exceed monthly, quarterly, and annual sales targets.
• Drive both primary (distributor) and secondary (retail/outlet) sales.
• Market Development
• Identify and open new accounts in HORECA, retail, and institutional segments.
• Expand product reach through new geographies and untapped channels.
• Distributor & Channel Management
• Appoint and manage distributors/super stockists.
• Ensure adequate stock levels and timely replenishment.
• Support trade schemes and promotional activities.
• Relationship Building
• Build strong relationships with chefs, purchase managers, outlet owners, and distributors.
• Negotiate shelf space, menu listings, and visibility deals.
• Execution & Visibility
• Ensure product placement and merchandising as per brand guidelines.
• Execute trade marketing activities and sampling drives.
• Market Intelligence
• Track competitor activity, pricing changes, and promotional campaigns.
• Provide timely market feedback to management.

Required Skills & Experience

• Education: Graduate (MBA in Sales/Marketing preferred).
• Experience:
• FMCG: 1–3 years in general trade or modern trade.
• HORECA: Strong network with hotels, restaurants, and caterers.
• Food Industry: Understanding of cold chain, perishables, and supply cycles.
• Strong communication, negotiation, and relationship management skills.
• Proficiency in MS Office, especially Excel and reporting tools.

KPIs

• Sales target achievement (% vs plan).
• New account openings (HORECA + retail).
• Outlet coverage & call frequency.
• Payment collection efficiency.
• Distributor performance (fill rate, order frequency).

Job Type: Full-time

Pay: ₹9,037.59 - ₹45,661.42 per month

Work Location: In person