Area Sales Manager

JOB DESCRIArea Sales Manager AYUSH / AYURVEDIC & HERBAL PRODUCTS

• Achieve primary and secondary sales targets for the assigned territory.
• Develop and implement sales plans to drive business growth.
• Ensure effective product distribution, availability and visibility.
• Identify new business opportunities and expand market coverage.

Distribution Management

• Appoint and develop distributors, stockists and channel partners.
• Manage distributor productivity, stock availability and order servicing.
• Ensure optimum inventory levels and effective market replenishment.
• Monitor distributor ROI and outstanding payments.

Market Development

• Expand retail penetration across chemists, Ayurvedic stores, general trade and other relevant outlets.
• Develop relationships with doctors, Ayurvedic practitioners, retailers and wholesalers, wherever relevant to the product portfolio.
• Generate product awareness and improve brand acceptance in the market.
• Track competitor activities, pricing, schemes and new product launches.

Sales Execution & Reporting

• Conduct regular market visits and implement planned sales beats.
• Ensure effective implementation of trade schemes, promotions and merchandising activities.
• Monitor secondary sales, outlet coverage, productive calls and strike rate.
• Submit daily, weekly and monthly sales reports and market feedback.

3. Candidate Profile

• 25 years of experience in sales within the AYUSH, Ayurvedic, Herbal, OTC Pharma or FMCG industry.
• Experience in handling distributor networks and retail sales.
• Good understanding of chemist, Ayurvedic retail and general trade channels.
• Strong market development, negotiation and relationship management skills.
• Target-oriented with good communication and execution capabilities.
• Willingness to travel extensively within the assigned territory.

4. Key Performance Indicators (KPIs)

• Primary and secondary sales achievement.
• Numeric distribution and outlet expansion.
• Productive outlet coverage.
• Distributor appointment and productivity.
• Sales beat adherence and market working.
• Collection efficiency and outstanding control.
• Product availability and visibility.

5. Preferred Industry Background
Candidates from companies dealing in:

• Ayurvedic and herbal medicines.
• AYUSH and traditional wellness products.
• OTC healthcare products.
• Herbal personal care and wellness.
• Ayurvedic FMCG and nutraceutical products.

Preference: