Area Sales Manager - Automotive Aftermarket Division

Role Purpose

To drive growth for 3M s Automotive Aftermarket Division in ROTN by appointing and developing channel partners, coaching Direct Sales Representatives (DSRs), and implementing effective market penetration strategies. The role is key to expanding 3M AAD s footprint in the critical Tamil Nadu market by ensuring availability, visibility, and customer engagement.

Key Responsibilities

• Channel Appointment & Development Identify, appoint, and nurture distributors and channel partners for AAD products in ROTN.
• DSR Management Recruit, train, and coach DSRs to improve field effectiveness, productivity, and conversion rates.
• Business Growth Strategy Plan and execute territory-specific sales strategies to increase revenue, market share, and customer satisfaction.
• Market Development Drive secondary sales by ensuring strong market coverage, new outlet activation, and product visibility in key automotive clusters.
• Stakeholder Engagement Build strong relationships with garages, workshops, body shops, retailers, and distributors to strengthen 3M s presence.
• Performance Monitoring Review sales performance, track KPIs, and take corrective actions to meet and exceed monthly/quarterly targets.
• Competition Mapping Conduct regular market visits to understand competitor activity and identify growth opportunities.

Qualifications & Experience

• Education: Bachelor s degree in Business, Marketing, or Commerce (MBA preferred).
• Experience: 5 8 years in Automotive Aftermarket, FMCG, Paints, Lubricants, or Consumer Durables with proven success in channel development and field sales.
• Market Knowledge: Prior exposure to Tamil Nadu trade and automotive aftermarket preferred.

Key Competencies

• Strong understanding of automotive aftermarket distribution and sales.
• Ability to coach and develop field sales teams (DSRs).
• Excellent communication, negotiation, and stakeholder management skills.
• Data-driven, target-oriented, and proactive problem solver.