Area Market Development Manager - Hyderabad

Job Summary:

Area Market Development Manager

Key Responsibilities:

1. Team Leadership & Performance Management

• Lead, motivate, and guide the market development team to meet and exceed sales and market development targets across assigned territories.
• Regularly monitor team performance and provide coaching to ensure consistent execution of market development plans.

2. Retail Site Development & Funnel Management

• Develop and maintain a robust

  retail site funnel

  to track & convert potential business opportunities.
• Execute

  product demos and sampling activities

  at retail sites to drive product trial and adoption.

3. User Engagement & Loyalty

• Ensure

  retention of top category users

  from the previous year.
• Drive growth in Influencer Points earned by top users by increasing engagement and usage.
• Identify and onboard

  new top users

  within the territory.

4. Contractor Network Expansion

• Promote the

  contractor loyalty program

  , including enrollment, mapping of mason teams, and consistent follow-ups for point accrual.

5. Premium Product Penetration

• Increase the

  scan share and usage of premium products

  at both user and territory levels.
• Support the placement and visibility of premium products through structured drives and in-store initiatives.

6. Rishta Program Management

• Drive new

  Rishta user enrollments

  (both new and existing users).
• Facilitate user verifications and resolve any

  Rishta-related issues or complaints

  to ensure user satisfaction.
• Enhance the

  active user base

  of Rishta in the territory through continuous engagement.
• Actively engage with

  inactive (Zero Scan) masons

  to reactivate them into the system.

7. Influencer Engagement

• Build relationships with B/C class architects, engineers, and interior designers to secure product approvals at project sites.
• Drive

  architect loyalty programs

  and schemes to build long-term brand preference.

8. Market Promotion & Brand Visibility

• Plan and execute

  contractors, mason, and other influencers meets

  , ensuring high-quality interactions and strong follow-ups to convert interest into action.
• Lead

  product placement and display initiatives

  in retail outlets to enhance brand presence.

Language: English and Local Language

Digital Literacy: Proficiency in Excel, PowerPoint, Power BI, Salesforce