App Store Optimization Specialist

As an ASO Specialist at Kiddopia, a global leader in kids learning and entertainment apps, you will be a valuable member of the growth team. Your primary focus will be on driving app visibility, installs, and subscriptions through data-driven optimization strategies. Your responsibilities will include optimizing app listings on both iOS and Google Play platforms. This involves refining titles, keywords, and creatives to enhance app discoverability and rankings. You will conduct thorough research on competitors and industry trends to identify opportunities for improvement. In addition, you will be responsible for testing and analyzing icons, screenshots, and videos to enhance conversion rates. Monitoring and tracking key ASO metrics such as impressions, installs, conversion rates, subscriptions, and renewals will be a crucial part of your role. Collaboration with design, product, and marketing teams is essential to ensure alignment on growth strategy and initiatives. To excel in this role, you should have a minimum of 2 years of hands-on ASO experience, preferably in gaming or edtech industries. Proficiency with ASO tools such as AppTweak, Sensor Tower, MobileAction, and Data.ai is required. An analytical mindset with experience in Mobile Measurement Partners (MMPs), App Store Connect, and Google Analytics is essential. Moreover, having a creative eye for app store creatives and messaging will be advantageous. The role requires you to be comfortable working onsite at the Mumbai (Worli location), collaborating closely with the team to drive the growth of Kiddopia's app ecosystem. If you are enthusiastic about optimizing app performance and contributing to the success of a leading kids" app brand, we would love to connect with you!,