We are seeking a Digital Marketing Strategist with strong expertise in driving D2C growth, brand visibility, and performance marketing . The ideal candidate will be passionate about skincare/beauty trends and skilled in blending brand storytelling with data-driven strategies to scale consumer engagement and sales. Key Responsibilities Develop and execute end-to-end digital marketing strategies across platforms (Google, Meta, Instagram, TikTok, YouTube, etc.). Conduct market research to identify skincare/beauty trends, competitor activities, and consumer insights. Plan and manage social media campaigns, influencer collaborations, SEO/SEM, and paid advertising . Monitor and optimize campaigns using analytics tools (Google Analytics, Meta Ads Manager, etc.) to ensure maximum ROI . Work closely with the content and creative team to produce engaging, on-brand content. Manage email marketing, remarketing, and customer retention campaigns. Oversee website performance ( traffic, conversion rates, SEO rankings ). Track, analyze, and report on KPIs ( engagement, reach, conversions, CAC, LTV ). Suggest and implement growth-hacking strategies for skincare product launches. Desired Candidate Profile 13 years of digital marketing experience , preferably in skincare, beauty, cosmetics, wellness, or lifestyle brands. Proven experience in scaling D2C or retail skincare brands . Strong understanding of digital marketing tools : Google Ads, Meta Ads Manager, SEO tools (SEMrush, Ahrefs, Moz), email automation platforms. Experience in e-commerce marketing (Shopify, WooCommerce, D2C platforms). Strong grasp of social media trends, consumer psychology, and influencer marketing . Excellent analytical, communication, copywriting, and creative thinking skills. Ability to blend brand storytelling with performance marketing . Passionate about skincare, beauty, and consumer engagement . Comfortable working in a fast-paced, growth-driven environment . Preferred Certifications (not mandatory) Digital Marketing Certification Google Ads Certification Meta Blueprint HubSpot Certification
Role Overview We are seeking a detail-oriented and organized Accountant to manage financial records, assist with bookkeeping, and support day-to-day accounting operations. Freshers with a basic understanding of accounting principles are welcome to apply. --- Key Responsibilities Maintain financial records including ledgers, invoices, receipts, and payments. Assist in preparing monthly, quarterly, and annual financial statements. Handle accounts payable and receivable, ensuring timely processing. Reconcile bank statements and ledger accounts. Support GST, TDS, and other statutory compliance as required. Prepare and submit reports to management on financial performance. Assist in budgeting, forecasting, and financial planning. Maintain confidentiality of financial information. --- Qualifications Bachelors degree in Commerce, Accounting, Finance, or related field. Freshers are welcome; candidates with 1–3 years of accounting experience will have an advantage. Knowledge of Tally, QuickBooks, or other accounting software preferred but not mandatory. --- Required Skills Strong understanding of basic accounting principles. Attention to detail and high numerical accuracy. Good communication and interpersonal skills. Ability to meet deadlines and work independently. Basic knowledge of GST, TDS, and other tax regulations is a plus. --- Candidate Profile Responsible, organized, and eager to learn and grow in the accounting field. Comfortable handling financial data, reporting, and compliance tasks. Tech-savvy and open to learning accounting software tools.