Advertising/Copywritng Professional

- Copywriters must understand the client's brief; the concept determines the style and character of the ad.
- Copywriters must be able to write at length and paraphrase highly technical subjects.- Advertising copy involves constant detailed revision and rewriting either at the request of the client or to tune up the communication.Work activities :1. Meeting with account executives to discuss the client's requirements and core messages and target audience. 2. Familiarising themselves with the product, target audience and competitor activities in the market. 3. Brainstorming ideas and concepts for the visual and words with other members of the creative team. 4. Presenting initial ideas to the creative director, some of which may be rejected or developed into workable concepts. 5. Writing various copy options, which may be presented to the client as a story board (a consecutive series of frames depicting the script and drawings that may be used). 6. Reviewing progress, modifying copy until the client is satisfied. 7. Overseeing the production phase, booking and liaising with designers, illustrators, printers and production companies.Skills and Qualities :1. Ability to write concise, compelling copy. 2. Ability to handle multiple projects at the same time. 3. Ability to work well as part of a team in a collaborative environment. 4. Excellent attention to detail. 5. Energy, stamina and the ability to work under pressure to meet deadlines and demanding targets. 6. Excellent communication and interpersonal skills. 7. Commercial awareness. 8. High levels of creativity, imagination, initiative and enthusiasm. 9. Interest in commerce, popular culture, and new advertising trends and techniques.Perks and Benefits :1. Work at Scale and challenge yourself 2. Free to choose your own tech gear 3. Work with a smart team which grew up 4. Caffeine all day. TT table, Pool Table, indoor Cricket in office, Team outingsNote : Candidates should have their own laptop.