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Cognizant
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Ads Analyst

Ads Analyst

Cognizant

1 - 6 years

4 - 8 Lacs

Bengaluru

Posted:2 days ago| Platform:

Apply

Skills Required

ads Customer Service Ad Operations

Work Mode

Work from Office

Job Type

Full Time

Job Description

Key Skills Needed:

2-3 years of experience in working with an online advertising product in support, sales or

optimization capacity

Basic to intermediate understanding of advertising concepts
Basic to intermediate understanding of advertising terminologies and jargon
Understanding of customer journey of a marketer and key purchasing decision moments
Exposure to marketing concepts like purchasing funnel, marketing mix, AB testing, ROAS

etc.

Job Description

LMS Ads Consultant Job Description

We are looking for a Marketing Consultant to join our LinkedIn Marketing Solutions (LMS)

Support team to deliver an outstanding member experience to Marketing Solutions clients. In

this role you will be responsible for responding to a variety of inquiries from advertisers on our

platform submitted through multiple communication channels. Your key duties will be answering

questions about Marketing Solutions products, diagnosing and troubleshooting campaign

performance issues, while at the same time suggesting key ways to add value to the overall

experience to help advertisers maximize the performance of their campaigns

Responsibilities:

Develop and maintain an exceptional understanding of the LinkedIn Marketing Solutions (LMS)

products through ongoing training while being keenly aware of trends in the online advertising

industry

Create deeper conversations with members to maximize the value of LMS products and align

with advertiser goals

Provide basic technical support solutions to LMS advertisers and escalate to tier 2 teams

accordingly

Make judgment calls as to when to provide personalized solutions versus following processes
Own the definition and operational rollout of LMS standard operating procedures and new product

launches through documented policies and guidelines

Determine advertisers needs and be suggestive about potential solutions
Work efficiently and prioritize projects and work using the appropriate systems and

communication channels

Collaborate with co-workers and cross-functional peers to ensure excellent information flow and

feedback on process, policy and product changes that will affect advertisers

Understand, embody and execute LinkedIns culture and core values

Candidates should be flexible to work on changing shift timings – starting from early

morning to afternoon.

Candidates should be flexible to work on weekend shifts.

Basic Qualifications:

B.A. or B.S. degree or equivalent experience
4+ years of experience in customer service, advertising operations, marketing strategy, or

account management with an advertising publisher

Preferred Qualifications:

Supporting or selling a product/solution utilizing multiple communication channels (email, chat

and phone)

Experience with using/supporting online advertising and/or paying customers (PPC, search or

content marketing, etc)

Exceptional communication and selling skills
Adept at cross-functional team or individual partnership and collaboration with the ability to

interact with all levels of the organization

Ability to analyze data, trends and client information to identify product or service growth

opportunities

Ability to effectively manage time, prioritize tasks and work within deadlines with little supervision
Advanced knowledge of MS Office (Outlook, Word, PowerPoint and Excel
Strong leadership qualities and ability to learn and coach new hires on marketing concepts and

operations.

Experience in supporting new product launches and product and feature adoption initiatives
Experience handling CRM-based customer contact operations for a large organization

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