252 Adobe Analytics Jobs

We are hiring for a leading Consulting organization at Hyderabad Exp: 6-10 yrs Experience in Adobe experience platform/ CDP. Responsibility: -Will be handling Data Warehouse/ Data Modeling / Consumer data management with good knowledge in AEB. -Will be capturing the customer interactions with website and their interests to improving the marketing strategies - Designed and developed datasets, field groups, data flows, profiles, and audience segmentations within Adobe Experience Platform (AEP) to optimize data management and utilization. - Expertise in designing and deploying Real-Time Customer Data Platforms (RTCDP) to create unified customer profiles, enabling real-time personalization and analytics. -Optimized query services within Adobe Experience Platform to improve performance and efficiency of data retrieval and analysis. -Leveraged query services to segment customer data based on various attributes and behaviors, enabling targeted marketing campaigns and personalized experiences.

Immediate Job Openings on Senior AEM Developer _ Bangalore_ Contract Experience: 8+ Years Skill: Senior AEM Developer Notice Period: Immediate . Employment Type: Contract Job Description Adobe Experience Manager 6.2 or above Java, J2E JSP HTML5/JS/CSS3 JQuery Javascript Spring/Springboot, EJBs, Struts Adobe marketing cloud solutions knowledge AEM cloud services integrations DevOps experience Aware of Jenkins, Maven, automation techniques, Git for revision control.

Job Title: Senior Data Analyst For Loyalty Marketing Role & responsibilities Data Collection and Analysis: Gathering and processing data from various sources (sales records, website interactions, surveys, etc.) to understand customer behavior and preferences. Performance Reporting: Developing and maintaining dashboards and reports to track key performance indicators (KPIs) such as redemption rates, customer acquisition cost, and program ROI. Trend Identification: Identifying patterns and trends in customer behavior to understand what drives loyalty and what might cause customers to leave the program. Insight Generation: Translating data analysis into actionable insights that can inform marketing strategies, product development, and customer service improvements. Strategic Support: Providing data-driven recommendations to improve program design, optimize rewards, and personalize customer experiences. Data Quality and Governance: Ensuring the accuracy and integrity of data used for analysis and implementing data quality and security policies. Stakeholder Collaboration: Working with marketing, sales, product, and other teams to ensure loyalty program initiatives are aligned with overall business goals. Predictive Modeling: Using data to predict customer behavior, such as churn, and implementing strategies to mitigate potential losses. Skills and Qualifications: Strong analytical and problem-solving skills. Proficiency in data analysis tools and techniques (SQL, Python, R, etc.). Experience with data visualization tools (Tableau, Power BI, etc.). Understanding of customer loyalty program mechanics and best practices. Excellent communication and presentation skills. Ability to work effectively with cross-functional teams. Experience with data mining and ETL processes. Knowledge of statistical analysis methods. Familiarity with data warehousing and cloud computing Preferred candidate profile: 5-7 years of experience in data analysis or a related field with expertise in marketing analytics. Strong proficiency in Adobe Analytics, Google Analytics, Power BI, SQL, Tableau, Web Analytics. Experience working with loyalty programs or similar customer retention initiatives.

We are Hiring: Digital Strategy Analyst | Adobe | Bangalore Are you passionate about Digital Marketing, Strategy, and Analytics ? Do you have experience in Adobe Analytics, Google, and Market Research ? If so, Adobe is looking for a Digital Strategy Analyst to join our DSG XL Scaled Services team in Bangalore! About the Role As a Digital Strategy Analyst , you will work with cross-functional teams, regional stakeholders, and C-level leaders to develop impactful digital strategies. You will analyze market trends, conduct competitive research, and leverage analytics solutions to provide key insights and recommendations that drive business growth. Responsibilities Perform competitive assessments & market research to identify gaps & opportunities Conduct omnichannel and heuristic analysis using tools like Adobe Analytics, Google Analytics, SimilarWeb, and SEMRush Develop customer-experience transformation & digital innovation strategies Build point-of-view reports and industry-specific recommendations Gain a holistic understanding of Adobe Digital Experience Solutions (Adobe Analytics, Adobe Campaign, Adobe Target, Adobe Experience Platform, etc.) Collaborate with teams to present insights & recommendations to internal and external stakeholders What Were Looking For MBA or advanced degree with 4-6 years of experience in Digital Marketing, Digital Strategy, or Digital Analytics Mandatory Skills: Adobe Analytics, Google (Google Analytics, Google Ads, or similar), and Market Research Strong knowledge of the MarTech ecosystem & Adobe Experience Cloud solutions Experience in market research, competitive benchmarking, and KPI analysis Proficiency in tools like Adobe Analytics, SimilarWeb, SEMRush, and Google Analytics Excellent analytical, problem-solving, and storytelling skills Ability to work independently and communicate insights effectively Why Join Us? Work with top brands & industry leaders Drive digital transformation & customer experience innovation Access to cutting-edge Adobe & Google technologies A collaborative, dynamic, and growth-oriented environment Interested or know someone whos a great fit? Can share their resumes with shanti.t@twsol.com or tag a friend who might be interested! #Adobe #Hiring #DigitalStrategy #DigitalMarketing #Analytics #AdobeAnalytics #GoogleAnalytics #MarketResearch #CustomerExperience #MarTech #CompetitiveAnalysis #GrowthMarketing #MarketingStrategy #SEMRush #SimilarWeb #MarketingConsulting #AdobeExperienceCloud #GoogleAds #CustomerInsights #JobOpening #HiringNow #CareerGrowth

Role & responsibilities What you'll do A Digital Strategy Analyst you will collaborate with various stakeholders to surface strategies that aligns with customers vision. The Analyst will be expected to perform a number of activities including but not limited to:- Perform competitive assessments & analysis to identify gaps & areas of opportunities Contribute towards supporting XL team’s offerings through research, analysis and deliverables and provide industry specific recommendations Leverage Analytics solutions to perform Site Analysis to identify areas of opportunity for the client in question Build point-of-views and recommend strategies for customer-experience transformation & digital innovation Get holistic understanding of Adobe’s Digital Experience Solutions such as Adobe Analytics, Adobe Campaign, Adobe Target, Adobe Experience Platform, etc. that aligns with customer’s vision & interests. Contributing to team’s performance reporting cadences and metrics / targets Collaborate with stakeholders to discover customer needs, craft and present deliverables during internal and/or external readouts as and when required, with bare minimum support. Show proficiency in functional / industry expertise or Experience Cloud solution know-how at high level. Education What you need to succeed MBA or Equivalent advanced degree 4-6 years of management consulting experience in the field of Digital Marketing, Digital Strategy or Digital Analytics Knowledge of MarTech ecosystem and Adobe Experience Cloud solutions Knowledge on key industry trends and various industry specific KPIs & metrics Proficiency at translating insights from market research into criteria for benchmarking and analysis Experience in and understanding of running and creating market research surveys Experience leveraging tools like Adobe Analytics, SimilarWeb, SEMRush to conduct omnichannel and heuristic analysis Proven passion for digital experiences and/or cloud technology Exceptional analytical and quantitative problem-solving skills, including conducting research, analyzing data, developing hypotheses, and synthesizing recommendations Strong interpersonal skills with ability to work optimally with people at all levels Ability to communicate sophisticated ideas verbally and in writing – and a strong presenter Ability to work proactively and independently with minimal supervision High degree of intellectual curiosity and ability to absorb concepts quickly Skills and Experience The Skills and Experience match parameters for the candidate are parsed from the Duties, Skills, and Education. Required Skills DIGITAL MARKETING

Job Title : Digital Strategy Analyst II Location : Bangalore Job Category : Management Consulting Job Level : P20 About Adobe : At Adobe, we're changing the world through digital experiences. We empower everyonefrom emerging artists to global brandswith the tools they need to create and deliver exceptional digital content. From images and videos to apps, we help companies revolutionize their customer interactions across every screen. Our team is passionate about helping individuals and brands succeed by crafting compelling and powerful digital experiences. The Challenge : Adobes DSG XL Scaled Services team works closely with regional teams, field members, and C-level leadership at Adobes Enterprise customers. Our mission is to advise on strategies for customer experience transformation and digital innovation. We engage with cross-functional teams to deliver high-impact strategies and recommendations, utilizing Adobe Digital Experience solutions and other industry techniques. What You'll Do : As a Digital Strategy Analyst, you will collaborate with various internal and external stakeholders to surface strategies that align with customers visions. Youll be expected to perform a range of activities, including but not limited to: Competitive Analysis & Strategy : Conduct competitive assessments to identify gaps and areas of opportunity, contributing to industry-specific recommendations. Research & Insights : Support the teams offerings with research, data analysis, and deliverables. Leverage analytics tools to perform site analysis and suggest actionable improvements. Digital Transformation & Innovation : Build point-of-views and recommend strategies for customer-experience transformation and digital innovation using Adobe Digital Experience solutions such as Adobe Analytics, Adobe Campaign, Adobe Target, and Adobe Experience Platform. Stakeholder Collaboration : Work closely with internal teams, customers, and partners to discover customer needs and craft impactful deliverables, ensuring alignment with the customers business objectives. Reporting & Metrics : Contribute to team performance reporting, including cadences and metrics/targets, ensuring that strategies are on track and optimized for success. Communication : Present your findings, insights, and strategies both internally and externally with minimal supervision, ensuring clarity and precision in your communication. Industry Expertise : Maintain a strong understanding of key industry trends, KPIs, and MarTech ecosystems to effectively advise clients on digital strategy and marketing solutions. What You Need to Succeed : Educational Requirements : MBA or an equivalent advanced degree. Experience : 4-6 years of management consulting experience in digital marketing, digital strategy, or digital analytics. Digital Experience : Expertise in the MarTech ecosystem and Adobe Experience Cloud solutions (Adobe Analytics, Adobe Target, Adobe Campaign, etc.). Analytical Skills : Strong proficiency in conducting research, analyzing data, and translating insights into actionable strategies. Tools & Technologies : Experience with tools like Adobe Analytics, SimilarWeb, SEMrush, and conducting omnichannel and heuristic analysis. Communication & Collaboration : Exceptional verbal and written communication skills. Strong interpersonal skills with the ability to collaborate effectively with people at all levels, from internal teams to senior executives. Problem-Solving : Excellent analytical and quantitative problem-solving skills, with the ability to synthesize complex data and develop clear, actionable recommendations. Independence : Ability to work proactively and independently, taking ownership of tasks and driving projects forward with minimal supervision. Intellectual Curiosity : A strong passion for digital experiences, cloud technology, and staying current with industry trends. Why Adobe? Join us at Adobe to play an integral role in reshaping the future of digital experiences and transform how businesses engage with their customers. At Adobe, youll work on innovative projects that will challenge your skills and offer opportunities for personal and professional growth.

Role Purpose The purpose of this role is to provide solutions and bridge the gap between technology and business know-how to deliver any client solution Do 1. Bridging the gap between project and support teams through techno-functional expertise For a new business implementation project, drive the end to end process from business requirement management to integration & configuration and production deployment Check the feasibility of the new change requirements and provide optimal solution to the client with clear timelines Provide techno-functional solution support for all the new business implementations while building the entire system from the scratch Support the solutioning team from architectural design, coding, testing and implementation Understand the functional design as well as technical design and architecture to be implemented on the ERP system Customize, extend, modify, localize or integrate to the existing product by virtue of coding, testing & production Implement the business processes, requirements and the underlying ERP technology to translate them into ERP solutions Write code as per the developmental standards to decide upon the implementation methodology Provide product support and maintenance to the clients for a specific ERP solution and resolve the day to day queries/ technical problems which may arise Create and deploy automation tools/ solutions to ensure process optimization and increase in efficiency Sink between technical and functional requirements of the project and provide solutioning/ advise to the client or internal teams accordingly Support on-site manager with the necessary details wrt any change and off-site support 2. Skill upgradation and competency building Clear wipro exams and internal certifications from time to time to upgrade the skills Attend trainings, seminars to sharpen the knowledge in functional/ technical domain Write papers, articles, case studies and publish them on the intranet Deliver No. Performance Parameter Measure 1. Contribution to customer projects Quality, SLA, ETA, no. of tickets resolved, problem solved, # of change requests implemented, zero customer escalation, CSAT 2. Automation Process optimization, reduction in process/ steps, reduction in no. of tickets raised 3. Skill upgradation # of trainings & certifications completed, # of papers, articles written in a quarter Mandatory Skills: Adobe Launch and Analytics. Experience5-8 Years.

Deliver against the website optimization and customized experience strategies across the website and other touch points Configure administer and operate Adobe Target to build Multichannel campaigns Debug troubleshoot and fix the configuration and integration issues Partner with the analytics teams on measurement across customized site experiences Diagnose and troubleshoot technical issues related to delivering custom site experiences Communicate and partner with upstream and downstream teams regarding the execution against the desired testing strategy Drive technical effort working with IT partners site management and creative to ensure timely execution of testing andor personalization cadence Develop JavaScript CSS and HTML Qualifications Requirements Minimum 2-3 years of experience working Adobe Target and good understanding of Adobe Marketing 3 years working with AB testing and site personalization efforts preferably leveraging Adobe AnalysticsTarget as a platform Working experience in HTML Java script and CSS Adobe AnalyticsTarget Certification is must

Adobe Target Recommendations Automated Personalization AdobeIO API Development Integrate additional systems and building out the Adobe stack Implement AB tests and help prioritize testing Support an ongoing roadmap of Target improvements Participate in technical functional discussion with all business IT teams Successful must haves Minimum 8-10 years of experience working Adobe Target and good understanding of Adobe experience Cloud technologies Experience in AB testing and site personalization efforts Development skills JavaScript HTML CSS jQuery Data layers Adobe Target Certification Ability to prioritize and work in a very fastpaced environment Strong critical thinking analytical and problemsolving skills Ability to work collaboratively with cross functional teams like product owners technologies teams and marketing partners Nice to have Good understanding of Adobe Analytics Adobe DTMLaunchData Collection Adobe Analytics tagging experience

Key Responsibilities Tag Management: Set up, configure, and maintain Tealium IQ implementations, including tag deployment and event tracking. Data Layer Management: Ensure accurate data capture across websites and mobile applications. Troubleshooting & Optimization: Diagnose and resolve issues related to tag execution, data collection, and page performance. Collaboration: Work closely with developers, marketers, and analytics teams to ensure proper tag implementation. Quality Assurance: Conduct rigorous testing and validation of tracking mechanisms. Reporting & Analysis: Utilize data collected through Tealium and other analytics platforms (Google Analytics, Adobe Analytics) to provide insights. Documentation: Maintain up-to-date records on tag implementations and processes. Required Qualifications Experience with Tealium IQ: Hands-on experience with tag configuration, custom event tracking, and data layer implementation. Technical Expertise: Strong understanding of HTML, JavaScript, and CSS for debugging and troubleshooting. Analytics Tools: Familiarity with web analytics platforms like Google Analytics or Adobe Analytics. Problem-solving Skills: Ability to diagnose and resolve tag management issues. Cross-team Collaboration: Experience working with developers, product managers, and data analysts.

Req ID: 325273 NTT DATA strives to hire exceptional, innovative and passionate individuals who want to grow with us. If you want to be part of an inclusive, adaptable, and forward-thinking organization, apply now. We are currently seeking a Adobe AEP Developer to join our team in Hyderabad, Telangana (IN-TG), India (IN). Experience in developing digital marketing / digital analytics solutions using Adobe products. Experience in Adobe Experience Cloud products and recent experience of minimum 3+ years with Adobe Experience Platform or similar CDP Good knowledge of Data Science workspace and building intelligent Services on AEP Strong knowledge of datasets in Adobe Experience Platform, load data into Platform through data source connectors, APIs, and streaming ingestion connectors Experience in creating all required Adobe XDM (Experience Data Model) in JSON based on approved data model for all loading data files. Knowledge on utilizing Adobe Experience Platform (AEP) UI & POSTMAN to automate all customer schema data lake & profile design setups within each sandbox environment. Experience in configuration within Adobe Experience Platform all necessary identities & privacy settings and creating new segments within AEP to meet customer use cases. Test/Validate the segments with the required destinations. Managing customer data by using Real-Time Customer Data Platform (RTCDP), and analyze customer data by using Customer Journey Analytics (CJA) Experience with creating connection, data views, and dashboard in CJA Hands-on experience in configuration and integration of Adobe Marketing Cloud modules like Audience Manager, Analytics, Campaign and Target Adobe Experience Cloud tool certifications (Adobe Campaign, Adobe Experience Platform, Adobe Target, Adobe Analytics) are desirable. Proven ability to communicate in both verbal and writing in a high performance, collaborative environment. Experience with data analysis, modeling, and mapping to coordinate closely with Data Architect(s) Build the necessary schemas, workflows to ingest customers data, transform the data & load the data into AEP successfully. Build Audiences (segmentations) and create necessary pipeline for Destination activation. About NTT DATA NTT DATA endeavors to make https://us.nttdata.com accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at https: / / us.nttdata.com / en / contact-us . This contact information is for accommodation requests only and cannot be used to inquire about the status of applications. NTT DATA is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. For our EEO Policy Statement, please click here . If youd like more information on your EEO rights under the law, please click here . For Pay Transparency information, please click here .

Salary: 25 to 40 LPA Exp: 7 to 11 years Location: Bangalore/Gurgaon Notice: Immediate only..!! Key Skills: SQL, Advance SQL, BI tools, ETL etc Roles and Responsibilities Extract, manipulate, and analyze large datasets from various sources such as Hive, SQL databases, and BI tools. Develop and maintain dashboards using Tableau to provide insights on banking performance, market trends, and customer behavior. Collaborate with cross-functional teams to identify key performance indicators (KPIs) and develop data visualizations to drive business decisions. Desired Candidate Profile 6-10 years of experience in Data Analytics or related field with expertise in Banking Analytics, Business Intelligence, Campaign Analytics, Marketing Analytics, etc. . Strong proficiency in tools like Tableau for data visualization; Advance SQL knowledge preferred. Experience working with big data technologies like Hadoop ecosystem (Hive), Spark; familiarity with Python programming language required.

Target is one of the most loved consumer retail brands in the world. At Target, we are constantly improving and innovating our digital shopping experience. Target Plus is one such strategic business initiative offering meaningful guest experiences by bringing high demand brands, on-trend selection to Target.com. We are a one-of-a-kind marketplace, carefully curated and built keeping in mind guests' current and changing needs, along with tapping into futuristic market trends. The Category Site Merchandising team focuses on increasing digital topline sales by optimizing conversion and the overall site experience. The team plays a crucial role in ensuring findability and discoverability of products, making it easy for guests to locate and discover items. By partnering with various teams within and outside of the Digital organization, the team drives the right experience for each category. Additionally, the team is responsible for delivering financial outcomes and plans for the digital business, ensuring that financial goals are met and sustained. As a Sr Site Merchandising Manager, you will lead a team of site merchandisers to drive business growth through effective category management and site merchandising strategies. Your focus will be on leading your team to optimize site experience to maximize guest engagement and sales. You will collaborate closely with cross-functional teams, including merchandising, marketing, and analytics, to ensure seamless execution of category strategies and alignment with business goals. Your leadership will be crucial in translating business objectives into actionable site merchandising tactics that enhance the digital shopping experience. Core Responsibilities: Team Leadership: Lead, mentor, and develop a team of site merchandisers, providing development, coaching, motivation, support, and feedback. Promote and model key Target behaviors. Champion diversity and inclusion. Create an atmosphere of teamwork, collaboration, agility, attention to detail, and drive. Category planning and activation Responsible for quarterly planning to drive category goals and ensuring execution of the plan working with multiple stakeholder teams Analytics & Insights: Monitor, understand, and utilize data and key metrics from multiple and varied sources (devices and platforms, guest behavior, market trends, and competitive insights) to optimize short-term performance and to inform long-term strategies. Provide in-depth reporting and insights to partner teams and, identify & highlight performance opportunities. Know and advocate for The Guest: Provide actionable insights by analyzing consumer behavior, site metrics, and demographic trends to enhance user experience. Strategic PlanningDevelop and implement long-term strategic plans for digital category growth Site Optimization: Define the long-term vision for site performance optimization, align site performance goals with overall business objectives and guest experience strategy, and collaborate with partner teams to implement enterprise-level solutions. Results & Financial Accountability: Maintain a strong sense of accountability for delivering financial results, ensuring strategies drive topline sales, profitability, and guest engagement. Know and advocate for the Guest: Develop a deep understanding of guest behavior and user journeys for your categories and leverage this to advocate for an enhanced experience Cross-Functional Leadership: Establish strong cross-functional and cross-channel partnerships across Target. Influence and leverage other teams within the broader organization to advance category digital objectives. (Key stakeholdersDigital Marketing, Digital Category Experience, Merchandising, Marketing, Digital Product Content, Item, taxonomy, Digital Product) Operational Excellence: Streamline processes, manage project timelines, and resolve operational challenges to improve task execution and efficiency. Education/Experience: Bachelors degree in business, Marketing, or a related field (MBA preferred). TII2-year masters 10 + years of experience in retail or e-commerce, with a focus on site merchandising or category management. General Skills: Understanding of Retail and E-commerce: Excellent grasp of mass merchandising, retail, e-commerce, and multi-channel retailing, with deep market insight into trends, competitor activities, and consumer behavior. Leadership and Team Development: Proven ability to lead and develop a team, fostering a collaborative and high-performance work environment, with strong horizontal leadership and influence skills. Curiosity and Passion for Customer Experience: Exhibits a deep curiosity and a strong passion for understanding and enhancing the customer experience. Leads efforts to continuously learn about customer behaviors, preferences, and trends, and drives innovative solutions that delight guests and set industry standards. High level of initiative and organization, with the ability to manage ambiguity, risk, uncertainty and changing directions Strategic Thinking and Planning: Demonstrated ability to develop and implement long-term strategic plans that align with business goals and drive category growth. Influence and Negotiation: Strong skills in influencing partner roadmaps and advocating for the category across teams, ensuring alignment and support for strategic initiatives. Advanced Analytical Skills: Expertise in gathering, analyzing, and interpreting complex data to make strategic decisions and provide high-level insights. Effective Communication: Exceptional written and verbal communication skills to articulate vision, strategy, and insights to senior leadership and stakeholders. Specialized Skills: Business Acumen: Deep understanding of US retail and e-commerce trends, competitor strategies, and category performance. Data & Technical Skills: Proficiency with tools like DOMO, Adobe Analytics Financial Acumen: Expertise in tracking and analyzing revenue, profitability, and other key financial metrics to connect site performance to overall business outcomes. Demonstrates a deep understanding of financial principles and their application in e-commerce and retail environments. Site Optimization: Experience in optimizing site merchandising strategies to enhance guest engagement and sales.

About LenDenClub LenDenClub is a leading peer-to-peer lending platform that provides an alternate investment opportunity to investors or lenders looking for high returns with creditworthy borrowers looking for short-term personal loans. With a total of 8 million users and 2 million+ investors on board, LenDenClub has become a go-to platform to earn returns in the range of 10%-12%. LenDenClub offers investors a convenient medium to browse thousands of borrower profiles to achieve better returns than traditional asset classes. Moreover, LenDenClub is safeguarded by market volatility and inflation. LenDenClub provides a great way to diversify one s investment portfolio. LenDenClub has raised US $10 million in a Series A round from an association of investors. With the new round of funding, LenDenClub was valued at more than US $51 million in the last round and has grown multifold since then. With ace cricketer Hardik Pandya as the brand ambassador, the platform is raising awareness about P2P lending amongst the larger population of the country. Why work at LenDenClub LenDenClub is a certified great place to work . The certification comes from the Great Place to Work Institute, Inc, a globally renowned firm dedicated to evaluating companies for their employee satisfaction on the grounds of high trust and high-performance culture at workplaces. As a LenDenite, you will be a part of an enthusiastic and passionate group of individuals who own and love what they do. At LenDenClub we believe in creating leaders and with you coming on board you get to work with complete freedom to chase your ultimate career goal without any inhibitions. About Role- The role will be part of the Digital Marketing team - which is responsible for the B2C business. It requires taking complete ownership of the assigned performance marketing "KRAs". This is an exciting and fast-paced role within the organization with significant prospects for growth. Responsibilities: Build and execute digital media acquisition plans every month working with all stakeholder teams. Create a strategic framework to set and evaluate goals for every campaign Own the quality of customers and CAC. Own app install campaigns, CPI, uninstall rates, etc. Strong understanding of Facebook, Google Search and UAC, and MMPs such as Adjust/AppsFlyer Expertise in optimization techniques to scale up campaigns and deliver Low CPIs and CAC Strong knowledge of managing funnel events and customer journeys to deliver high ROI Own performance marketing channels. Improve RPCs, CPVs, CAC, etc. Identify new channels for app installs, performance marketing, and digital marketing. Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments Curate insights from FB Business Manager, Google Analytics, Google Ads Manager on customer segmentation and journey. Validate optimization hypotheses through periodic A/B testing. Manage the paid media planning activities end to end. Know the market: Stay on top of trends in an ever-changing landscape, find opportunities, and prioritize based on size, internal capabilities, etc. Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives Desired Skills and Experience: 5+ years of experience in managing Google ads/Facebook ads for apps Experience in managing big-budget campaigns Expert-level analytical skills Hands-on experience with MMPs such as AppsFlyer/ Branch / Adjust Expert-level knowledge of spreadsheet programs Understanding of play store analytics and app ecosystem Working knowledge of Google Analytics / Adobe Analytics (preferably adobe analytics) Great communication skills Knowledge of Basic SQL & Queries will be an added advantage

Product Scientist1 Required Defining metrics for product success Product experimentation - AB testing Opportunity analysis - Understand the data and patterns that lead to product improvements Statistical modeling - forecasting, propensity, understanding customer behaviors; understanding AB testing Nice to have Dashboard creation to exec presentation Domain knowledge in the ad space Experience with pricing

Job : Job TitleCRM Manager - Customer Loyalty Job TypeRegular/ Job CategoryWatches & Wearables - Marketing DepartmentMarketing - E-commerce LocationBengaluru, Karnataka, India Titan, a leading brand in the watches and wearables industry, is seeking a highly motivated and experienced CRM Manager to join our team. As the CRM Manager, you will be responsible for developing and implementing strategies to enhance customer loyalty and retention. This is a key role within our Marketing and E-commerce department, and you will have the opportunity to work with a dynamic and talented team. Key Responsibilities: - Develop and implement CRM strategies to increase customer loyalty and retention - Analyze customer data and behavior to identify opportunities for improvement - Collaborate with cross-functional teams to create targeted marketing campaigns and promotions - Monitor and track customer engagement and satisfaction levels - Utilize CRM tools and platforms to manage customer data and communication - Conduct market research and stay updated on industry trends to inform CRM strategies - Develop and maintain relationships with key stakeholders, including customers, vendors, and internal teams - Manage a team of CRM specialists and provide guidance and support as needed Additional Parameters: - This is a full-time, regular/permanent position - The role is based in Bengaluru, Karnataka, India - Some travel may be required for this role If you are a results-driven and customer-focused individual with a passion for the watches and wearables industry, we encourage you to apply for this exciting opportunity at Titan. Join our team and be a part of our journey to enhance customer loyalty and drive business growth. Work Experience Qualifications: Bachelor\u2019s degree in Marketing, Business, Data Analytics, or a related field. Experience: 2\u20133 years of experience in CRM campaign management, lifecycle marketing, or retention strategies. - Certifications in CRM platforms (e.g., Salesforce Certified CRM Specialist, HubSpot CRM) are a plus. - Experience in E-commerce, SaaS, Fintech, or Telecom industries is preferred. Required Skills & Expertise: Technical Skills: - Hands-on experience with CRM platforms and marketing automation tools (e.g., Salesforce, HubSpot, Klaviyo, MoEngage). -Knowledge of data analytics tools (e.g., Google Analytics 4, Mixpanel, Looker Studio,Adobe analytics). - Experience in A/B testing tools (e.g.,SFMC, Google Optimize, VWO). - Familiarity with SQL and database querying (preferred but not mandatory). Functional Skills: - Expertise in customer segmentation and behavioral targeting. - Strong understanding of customer lifecycle stages and lifecycle marketing strategies. - Proven ability to design and execute automated customer journeys. - Competency in analyzing and interpreting customer engagement data. \uFEFFSoft Skills: - Strategic ThinkingAbility to align CRM campaigns with broader business objectives. - Communication Skills: Clear articulation of strategies and data insights across teams. - Problem-SolvingProactive approach to identifying and addressing campaign challenges. - Attention to DetailPrecision in campaign execution and reporting. - CollaborationStrong interpersonal skills to work effectively with cross-functional teams.

Job Job Details: The role requires to person to manage & grow the marketplaces business for WEFA categories (watches, eyewear, fragrances & accessories) across all the marketplaces & native E-commerce websites for WEFA. The candidate will work closely with the marketing team to ensure all communication is in adherence to brand norms.The key focus of the candidate will be to i) Drive sales via E-commerce Native sites & MPs for WEFA via the levers of performance marketing ii) Continually work toward lowering the cost of acquisition across all E-comm Native sites & MPs. The candidate will have to set up campaigns in some territories on their own and will have agency support for some territories. Responsibilities: EcommerceMarketplaces Marketing Development & execution of the monthly/ quarterly/ annual calendar for marketplace campaigns for all countries. Optimize allocation of budget & drive continuous improvements in key metrics. Proactively recommend creative ideas & drive the optimum strategy for each market. Regularly follow market trends & liaise with marketplace teams to implement the latest marketing tools & strategies on their platforms. Regularly measure, review & report all campaigns. Brand Website Performance Marketing Plan overall performance marketing strategy for all active WEFA countries. Plan digital channels mix for each website basis visitor traffic, conversion rates, ROAS etc. Proactively recommend creative ideas & drive the optimum strategy for each market. Optimize allocation of budget & drive continuous improvements in key metrics. Execute and manage all paid media campaigns directly and in alignment with internal and external stake holders Regularly measure, review & report all campaigns Manage & grow organic traffic through SEO Regularly follow market trends & implement the latest marketing tools & strategies Website & Performance Analytics Capturing & reporting of key metrics through Google & Adobe analytics, high degree of familiarity with the tools & impact of campaigns Insights from the analytics to be implemented into successive performance campaigns & larger website strategy Reviews & reporting with other teams & internal stakeholders

Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them. Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself. Job Description Empower India Data Science team is looking for a Sr. Analyst who is capable of producing in-depth analysis that suggests strategic and operational changes. The ideal candidate will understand the business problem, collect and study relevant data and able to produce meaningful and actionable insights that helps to solve the business problem in hand. Role Responsibilities: Understand the complex business problem, able to convert it as an analytical problem. Understand the data need, collect, interpret and clean the data for analysis Produce meaningful insights using analytical/data modelling techniques and interpret and justify the results with the business context Handle the project end-to-end independently Able to present the analysis and results to the senior stakeholders Generate BI reports and able to automate them Work with management to prioritize business and information needs Educational Qualification: Graduate / Post-graduate degree in Business Management / Statistics / Economics / Finance Required Experience: 2-6 years of experience working in analytics, data science or related experience Attention to detail, and should be open to learn quickly on new technologies and statistical techniques in analytics like Machine Learning, AI, SAS, AWS, Python, Tableau etc. Working experience with tools such as Google Analytics/ Adobe Analytics Handling end-to-end projects independently Required skills and competencies: Technical expertise regarding data modelling using statistical techniques, data mining, generate and automate BI reports Strong knowledge of and experience with the data modelling techniques like Time Series, Regression, Segmentation, Clustering, Market Mix, Machine Learning, AI. Strong analytical skills to be able to understand the business problem, collect and analyze the data and able to interpret the results Co-ordinate with different teams to be able to gather required information Strong written and verbal communication skill and be able to present the results to the senior stakeholders Good understanding of US Retirement Industry Self-motivation, excellent accountability and ownership skills Excellent team player This job description is not intended to be an exhaustive list of all duties, responsibilities and qualifications of the job. The employer has the right to revise this job description at any time. You will be evaluated in part based on your performance of the responsibilities and/or tasks listed in this job description. You may be required perform other duties that are not included on this job description. The job description is not a contract for employment, and either you or the employer may terminate employment at any time, for any reason, as per terms and conditions of your employment contract.

Project Role : Application Developer Project Role Description : Design, build and configure applications to meet business process and application requirements. Must have skills : Adobe Analytics Good to have skills : NAMinimum 5 year(s) of experience is required Educational Qualification : 15 years full time education Summary :As an Application Developer, you will be responsible for designing, building, and configuring applications to meet business process and application requirements. You will collaborate with teams to ensure successful project delivery and implementation. Roles & Responsibilities:- Expected to be an SME, collaborate and manage the team to perform.- Responsible for team decisions.- Engage with multiple teams and contribute on key decisions.- Provide solutions to problems for their immediate team and across multiple teams.- Lead the application development process.- Implement best practices for application design and development.- Ensure applications meet business requirements and quality standards.- Conduct code reviews and provide technical guidance to team members. Professional & Technical Skills: - Must To Have Skills: Proficiency in Adobe Analytics.- Strong understanding of data analysis and interpretation.- Experience with web analytics tools and platforms.- Knowledge of data visualization techniques.- Hands-on experience in application development and configuration. Additional Information:- The candidate should have a minimum of 5 years of experience in Adobe Analytics.- This position is based at our Pune office.- A 15 years full time education is required. Qualification 15 years full time education

Job Title :Marketing and Customer Analytics Manager | Strategy & Consulting Global Network Song Practice Management Level :7 - Manager Location :Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Hyderabad, Pune Must Have Skills :Marketing Analytics, Digital Analytics, Web Analytics, CJA, Adobe Analytics, Google Analytics, techno-functional and project management experience Good to Have Skills :Tag Management Platforms (GTM, Adobe Launch, Tealium), Visualization Tools (Tableau, PowerBI, Google Data Studio), Firebase, Appsflyer Job Summary As a Marketing and Customer Analytics Manager, you will lead the design, implementation, and optimization of analytics solutions for clients. Your role will involve conducting user experience assessments, managing data processes, and delivering actionable insights to improve marketing initiatives and customer journeys. Roles & Responsibilities : Conduct user experience assessments on websites/apps and provide recommendations to optimize analytics stacks. Gather business requirements and translate complex functional, technical, and business needs into architectural designs and solution blueprints. Manage processes for capturing, storing, using, and tracking online activity data from multiple channels. Use consultative skills, business knowledge, and technical expertise to integrate analytics technologies into clients digital platforms and achieve business results. Analyze integration aspects between web analytics and allied systems like websites, apps, campaign managers, audience managers, Firebase, and tag managers. Plan and design digital analytics/clickstream data inclusion in customer 360 views and provide frameworks, solutions, architectures, and roadmaps for clients. Understand customer journeys and current trends to provide recommendations for improving marketing initiatives, personalization, and advertising strategies. Identify, scope, and partner with technology solution providers and marketing agencies to deliver tailored solutions. Work with technology teams to orchestrate and implement integrations, including API-based integrations. Understand and convey the impact of regulations like HIPAA, CCPA, and GDPR on marketing channels. Mobilize and organize across multiple stakeholders and projects with strong project management skills. Drive business development efforts and thought leadership in the digital marketing platform space. Professional & Technical Skills : Must Have Skills: Proficiency in marketing fundamentals, digital marketing, web analytics, and customer analytics. Strong knowledge of website/app and marketing analytics tools like Adobe Analytics, Adobe Target, Google Analytics, Adobe CJA, NetInsight, Appsflyer, WebTrends, Optimizely, SEMRush, and Firebase. Hands-on experience in delivering and executing technical/functional design solutions. Good to Have Skills: Experience with tag management platforms (GTM, Adobe Launch, Tealium), Ads conversion pixels, DMPs, and visualization tools like Tableau, PowerBI, and Google Data Studio. Knowledge of marketing analytics concepts, including customer segmentation, attribution modelling, and campaign optimization. Additional Information : Proven working experience (8+ years) in developing and executing data-driven marketing, web, and customer analytics across industries such as E-Commerce, CPG, Telecom, Healthcare, and Financial Services. Strong understanding of collaboration between web/app analytics and other marketing, advertising, and personalization technologies. Preferred but not mandatory:Experience working with Ads Data Hub, ad platforms, and their APIs (e.g., Google API, Facebook Conversion API). At least 4-5 years of hands-on functional consulting experience preferably in Adobe marketing processes, campaign lifecycles, and integration with other MarTech platforms implementation with deep functional, industry and client facing experience Good consulting, techno-functional and project management experience is preferred. Excellent oral and written communication skills About Our Company |Accenture Qualification Experience :Minimum 8 years of experience required Educational Qualification :MBA from a Tier 1 institute with a bachelors degree in marketing, statistics, or a related field

Job Title :Marketing and Customer Analytics Consultant | Strategy & Consulting Global Network Song Practice Management Level :9 - Consultant Location :Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Hyderabad, Pune Must Have Skills :Marketing Transformation, Marketing and Customer Analytics, Google Analytics, Adobe Analytics, Adobe CJA, techno-functional and project management experience Good to Have Skills :Tag Management Platforms (GTM, Adobe Launch, Tealium), Ads Data Hub, Firebase, Appsflyer, Visualization Tools (Tableau, PowerBI, Google Data Studio) Job Summary As a Marketing and Customer Analytics Consultant, you will be responsible for conducting user experience assessments, optimizing customer journeys, and managing digital analytics processes. Your role will involve gathering business requirements, designing solutions, and integrating online activity data with customer data platforms (CDPs). Roles & Responsibilities : Conduct user experience assessments/audits on websites/apps and assess digital analytics capabilities. Provide recommendations to optimize customer journeys and improve marketing initiatives, personalization, and advertising strategies. Gather business requirements and translate complex functional, technical, and business needs into architectural designs and solution blueprints. Manage processes for capturing, storing, using, and tracking online activity data from multiple channels and integrate it with CDPs. Work as a Business Analyst (BA) or Product Owner (PO) for web analytics and tag management implementations. Plan and design digital analytics/clickstream data inclusion in customer 360 views and provide frameworks, solutions, architectures, and roadmaps for clients. Collaborate with marketing, analytics, data, and other teams to generate insights and devise customer segment-specific approaches. Professional & Technical Skills : Must Have Skills: Proficiency in marketing transformation, digital marketing, web analytics, and customer analytics. Strong understanding of customer journeys, KPIs/metrics, data collection requirements, and dashboard/report development. Hands-on experience with Google Analytics, Adobe Analytics, Adobe CJA, and their integration with MarTech/AdTech stacks. Good to Have Skills: Experience with tag management platforms (GTM, Adobe Launch, Tealium), Ads Data Hub, Firebase, Appsflyer, and visualization tools like Tableau, PowerBI, and Google Data Studio. Knowledge of advertising technologies, cross-device and omnichannel consumer experiences, paid and owned media platform integrations, campaign tracking, and attribution tools. Additional Information : Proven working experience (5+ years) in digital analytics across industries such as E-Commerce, CPG, Telecom, Healthcare, and Financial Services. Strong knowledge of collaboration between web/app analytics and other marketing, advertising, and personalization technologies. Experience in implementing tools like Google Analytics, Adobe Analytics, and Adobe CJA, and integrating them with MarTech/AdTech stacks. Preferred but not mandatory:Experience working with Ads Data Hub, ad platforms, and their APIs (e.g., Google API, Facebook Conversion API). At least 3+ years of hands-on functional consulting experience preferably in Adobe marketing processes, campaign lifecycles, and integration with other MarTech platforms implementation with deep functional, industry and client facing experience Good consulting, techno-functional and project management experience is preferred. Excellent oral and written communication skills About Our Company |Accenture Qualification Experience :Minimum 5 years of experience required Educational Qualification :MBA from a Tier 1 institute with a bachelors degree in marketing, statistics, or a related field

Project Role : Application Developer Project Role Description : Design, build and configure applications to meet business process and application requirements. Must have skills : Adobe Analytics Good to have skills : NAMinimum 3 year(s) of experience is required Educational Qualification : 15 years full time education Summary :As an Application Developer, you will be responsible for designing, building, and configuring applications to meet business process and application requirements. You will play a crucial role in developing innovative solutions to enhance business operations and user experience. Roles & Responsibilities:- Expected to perform independently and become an SME.- Required active participation/contribution in team discussions.- Contribute in providing solutions to work related problems.- Develop and implement software solutions to meet business requirements.- Collaborate with cross-functional teams to design and deliver high-quality applications.- Conduct code reviews and ensure adherence to coding standards.- Troubleshoot and debug applications to optimize performance.- Stay updated with industry trends and technologies to enhance application development processes. Professional & Technical Skills: - Must To Have Skills: Proficiency in Adobe Analytics.- Strong understanding of data analysis and interpretation.- Experience with web analytics tools and techniques.- Hands-on experience in implementing data-driven solutions.- Knowledge of data visualization tools for reporting and analysis. Additional Information:- The candidate should have a minimum of 3 years of experience in Adobe Analytics.- This position is based at our Hyderabad office.- A 15 years full-time education is required. Qualification 15 years full time education

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management New Associate Qualifications: Any Graduation Years of Experience: 0 to 1 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do We are seeking a meticulous and detail-oriented Ad Trafficker to join our team. In this role, you will be responsible for trafficking, monitoring, and optimizing digital ad campaigns across various platforms. You will work closely with the advertising, creative, and technical teams to ensure the seamless execution of digital ads, ensuring they are delivered on time, error-free, and meet campaign objectivesKey Responsibilities:oAd Campaign Setup:Trafficking digital ads across multiple platforms/productss (display, video, social, programmatic, etc.) by ensuring proper creative formats, sizes, and targeting are adhered to. oQuality Assurance:Review and ensure all creative assets meet technical specifications and are free from errors. Resolve any discrepancies before the ads go live. oCampaign Monitoring:Monitor ad campaigns and traffic, ensuring optimal delivery and performance. Troubleshoot any issues related to ad delivery, discrepancies, or technical difficulties. oOptimization:Analyze campaign performance and collaborate with internal teams to adjust for better targeting, delivery, and conversion rates. oReporting:Provide daily, weekly, and monthly reports on campaign performance, tracking key metrics such as impressions, clicks, and conversions etc. ooClient Communication:Work with the client services team to ensure that ad requirements and campaign goals are clearly understood and met. oStay Updated:Keep up to date with industry trends, new technologies, and best practices in ad trafficking and digital advertising. What are we looking for oBachelors degree in marketing, Communications, Business, or a related field (or equivalent experience).oProven experience in digital advertising and ad trafficking (preferably 1-2 years). oFamiliarity with advertising platforms (GAM, Magnite, or any third-party Ad server.) and ad-serving technologies. oStrong understanding of ad formats, targeting, and tracking methodologies. oExcellent attention to detail and organizational skills. oStrong communication skills to interact with both technical and non-technical stakeholders. oAbility to troubleshoot and resolve technical issues quickly. oKnowledge of analytics tools is a plus. oAbility to work under tight deadlines and handle multiple tasks simultaneously.Experience in Video, Audio, Mobile Advertising, or Digital Advertising.Knowledge in Microsoft Excel is must.Excellent written and verbal communication skills for internal and client-facing interactions. Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your primary interaction is within your own team and your direct supervisor In this role you will be given detailed instructions on all tasks The decisions that you make impact your own work and are closely supervised You will be an individual contributor as a part of a team with a predetermined, narrow scope of work Please note that this role may require you to work in rotational shiftsWorking with dynamic team.Work from office or Hybrid depending on project requirementsThe role involves a night shift to align with US client with 5-day working schedule with 2 days off each week. Qualification Any Graduation

Skill required: Marketing Operations - Adobe Campaign Classic Designation: Campaign Management New Associate Qualifications: Any Graduation Years of Experience: 0 - 1 Year About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designYou will be working on Adobe Campaign Classic which is a tool where you will use customer data to create, coordinate, and deliver dynamic campaigns that customers actually want - through email, mobile, offline channels, and more. What are we looking for Salesforce Marketing CloudIn this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shiftsSalesforce Marketing Cloud Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualification Any Graduation

Skill required: Marketing Operations - Creative Design Designation: Media & Graphics Design Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designCreative design is a process that uses digital and physical design tools and core design training to create comps and final art that bring creative concepts to life for marketing purposes. What are we looking for Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Creative design is a process that uses digital and physical design tools and core design training to create comps and final art that bring creative concepts to life for marketing purposes. Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualification Any Graduation