Job Title : Admission Counsellor
Industry : Education / EdTech / Online Tuition
Experience : 1–3 years preferred
Work Location : WFH
Shift Timing : 12 PM - 9 PM
Department : Sales & Admissions
Employment Type : Full-Time
Education : Graduate in any discipline
Reporting To : Sales Manager / Team Lead
Working days : Monday - Saturday ( Sundays off)
JOB OVERVIEW
- We are looking for a motivated, confident, and target-oriented Admission Counsellor to connect with parents and students, understand their academic requirements, explain our online tuition programme, and convert prospective leads into confirmed admissions.
- The role involves lead management, parent counselling, demo-class scheduling, follow-ups, objection handling, admission closure, and achievement of assigned revenue targets.
KEY RESPONSIBILITIES
- Lead Management: Contact newly assigned leads promptly through calls and WhatsApp; understand the student's grade, curriculum (IB / IGCSE / other), subjects, and learning requirements; maintain accurate CRM records.
- Parent Counselling: Explain programme features, teaching approach, course structure, pricing, and available packages; recommend suitable tuition solutions based on the student's needs.
- Demo Coordination: Schedule demo classes with suitable teachers; coordinate with academic and operations teams; confirm demo attendance and ensure parents receive timely updates.
- Post-Demo Follow-up: Collect parent feedback after every demo; understand concerns or objections; coordinate with the relevant team to resolve service related issues and move the lead towards enrolment.
- Admission Conversion: Follow up consistently with interested parents; handle objections professionally; explain payment steps and support timely fee collection and admission confirmation.
- Lead Nurturing: Re-engage non-responsive and undecided parents; maintain follow-up schedules; minimize lead leakage caused by delayed communication or incomplete service updates.
- Reporting: Update lead status, call outcomes, next follow-up dates, demo status, conversion details, and reasons for lost leads in the CRM or tracker.
- Target Achievement: Work towards daily, weekly, and monthly targets for calling, demo scheduling, demo completion, admissions, and revenue.
KEY PERFORMANCE INDICATORS (KPIs)
- Speed and quality of first contact with assigned leads.
- Number and quality of parent counselling conversations.
- Demo classes scheduled and successfully completed.
- Post-demo feedback collected and follow-ups completed.
- Lead-to-admission conversion rate.
- Monthly revenue and admission target achievement.
- CRM accuracy, timely updates, and follow-up discipline.
- Reduction in lost leads and admission cancellations.
REQUIRED SKILLS & QUALIFICATIONS
- Graduate in any discipline; experience in sales, counselling, customer service, or EdTech admissions is preferred.
- Excellent verbal and written communication skills.
- Strong counselling, persuasion, negotiation, and objection-handling abilities.
- Customer-focused approach with the ability to understand parent and student requirements.
- Comfortable working with targets, deadlines, and multiple leads simultaneously.
- Basic working knowledge of Excel, Google Sheets, WhatsApp, and CRM tools.
- Knowledge of IB, IGCSE, or international curricula is an advantage.
EXPECTED WORKING APPROACH
- Treat every assigned lead as an ownership responsibility and ensure timely communication.
- Never leave a demo completed without collecting and recording parent feedback.
- Keep every lead updated with a clear status and next action.
- Escalate academic, teacher, scheduling, or service concerns to the relevant team promptly.
- Maintain professional communication and a positive parent experience throughout the admission journey.
PRIMARY OBJECTIVE
- Convert prospective parents into enrolled students through timely counselling, relevant programme recommendations, smooth demo coordination, consistent follow-ups, and achievement of assigned admission and revenue targets.
